IT Analysis Firms

And the winners are… Celebrating the IIAR> Awards recipients for 2025

The Institute for Influencer and Industry Analyst Relations (IIAR>) is pleased to announce its 2025 Annual Award winners. Chosen by votes from analysts and AR practitioners, these awards stand as the only independent honours highlighting outstanding achievement in the tech industry’s AR and analyst community.

And the winners are… Celebrating the IIAR> Awards recipients for 2025 Read More »

Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch

The IIAR> 2025 London Xmas Party – The AR Community’s Holiday Celebration – Sponsored by Omdia and Verdantix

Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR> Xmas Networking Party! Join us in the heart of Central London for an evening of festive cocktails, delicious canapés, and high-impact networking.

The IIAR> members are welcome to invite their analyst guests – full details are included in the registration confirmation.

The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world – those who have set the benchmark for excellence across our industry.

The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party – so be sure to tune in before joining us at the party to toast their success in person.

We can’t wait to celebrate with you – see you there!

The IIAR> Xmas Party

Date> Thursday 11 December 2025

IIAR> Xmas Party Time> 1800 GMT onwards

Location: Central London

Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch Read More »

The IIAR> AR Forum India: Twin City Forum (Bengaluru and Gurugram) – Sponsored by Everest Group

The IIAR> AR Forum India: Twin City Forum (Bengaluru and Gurugram) – Sponsored by Everest Group
A milestone moment for the Analyst Relations community in India! The IIAR> India Chapter is hosting its first AR Forum, designed exclusively for IIAR members to connect, exchange ideas, and share experiences shaping the AR practice in India.
Join us on Thursday, 11 December 2025 for an evening of ideas, connections, and celebration across Gurugram and Bengaluru — the first IIAR> AR Forum + Networking Dinner (sponsored by Everest Group). A great opportunity to build stronger peer connections and foster collaboration within the AR community.
The IIAR> Xmas Party
Date> Thursday 11 December 2025
Time> 1600 – 2130 IST
Location: Bengaluru and Gurugram
This IIAR> AR Forum India will be hosted by the IIAR> India Chapter:
Akshaya Sona Sri / Analyst Relations Lead, ZOHO, IIAR> Chapter Co-Lead (LinkedIn)
Astha Nagrath / Global Head – AR Cybersecurity Business, TCS, IIAR> Chapter Co-Lead (LinkedIn)
Bhushan Marathe / Founder, Marathe Analyst Relations, IIAR> Chapter Co-Lead (LinkedIn)
Kumar Pallav / Senior Area Sales Director, HCLTech, IIAR> Chapter Co-Lead (LinkedIn)
Tathagata Das Sarma / Analyst Relations and Market Intelligence, IIAR> Chapter Co-Lead (LinkedIn)

The IIAR> AR Forum India: Twin City Forum (Bengaluru and Gurugram) – Sponsored by Everest Group Read More »

The IIAR> 2025 London Xmas Party London – Sponsored by Omdia, Verdantix, Narrativeworx and Amdocs

The IIAR> 2025 London Xmas Party – The AR Community’s Holiday Celebration – Sponsored by Omdia and Verdantix

Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR> Xmas Networking Party! Join us in the heart of Central London for an evening of festive cocktails, delicious canapés, and high-impact networking.

The IIAR> members are welcome to invite their analyst guests – full details are included in the registration confirmation.

The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world – those who have set the benchmark for excellence across our industry.

The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party – so be sure to tune in before joining us at the party to toast their success in person.

We can’t wait to celebrate with you – see you there!

The IIAR> Xmas Party

Date> Thursday 11 December 2025

IIAR> Xmas Party Time> 1800 GMT onwards

Location: Central London

The IIAR> 2025 London Xmas Party London – Sponsored by Omdia, Verdantix, Narrativeworx and Amdocs Read More »

IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)

IIAR> Analyst Firm Webinar on the 9th October 2025 featuring Howard Dresner / founder and chief research officer at Dresner, Jamie Popkin / Research Fellow, Dresner and
Jeff Lynn / VP Client Development, Dresner ; hosted by Gerry Van Zandt / Senior Director, Analyst Relations, Alteryx, Jochen Wolf / Global Communications and Analyst Relations Professional and
Ludovic Leforestier / IIAR> Board Member and Founder Starsight #ARchat

IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25) Read More »

IIAR> Discussion Group: the impact of AI on analyst relations roles

IIAR> Discussion Webinar: The Impact of AI on analyst relations Roles, 30th October
This IIAR> webinar will be hosted by the IIAR> Editorial Committee:

Chris Germann / Independent AR professional, IIAR> Member (LinkedIn)
Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member (LinkedIn)
Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn)
Noelle Shipley / Independent AR professional (LinkedIn)
Robin Schaffer / Principal AR Consultant, Schaffer AR (LinkedIn)
Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn)

Date> Thursday 30th October 2025
Time> 0800 PDT / 1100 EDT / 1500 GMT / 2030 IST (other time zones)

IIAR> Discussion Group: the impact of AI on analyst relations roles Read More »

IIAR> Analyst Firm Webinar: Dresner Advisory, 9th October

IIAR> Analyst Firm Webinar on the 9th October 2025 featuring Howard Dresner / founder and chief research officer at Dresner, Jamie Popkin / Research Fellow, Dresner and
Jeff Lynn / VP Client Development, Dresner ; hosted by Gerry Van Zandt / Senior Director, Analyst Relations, Alteryx, Jochen Wolf / Global Communications and Analyst Relations Professional and
Ludovic Leforestier / IIAR> Board Member and Founder Starsight #ARchat

IIAR> Analyst Firm Webinar: Dresner Advisory, 9th October Read More »

IIAR> Analyst Firm Webinar with BARC, 11th September

IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)

Check the highlights of our IIAR> Firms Webinar with BARC Carsten Bange / Founder and CEO, BARC (LinkedIn), Antonella Crimi / Global Head of AR, Unit 4 (LinkedIn), Laurel Davis-Lyons / Senior Director, Industry and External Affairs, HERE Technologies, IIAR> Member (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, @lludovic.bsky.social). Rajeev Saxena

IIAR> Analyst Firm Webinar : BARC – Highlights (09/25) Read More »

IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)

The IIAR> Webinar:
Expanding AR’s Toolbox: Non-traditional AR Services will be hosted by Christopher Manfredi / Global Analyst Relations Director, Sprout Social, IIAR> Chapter Co-lead, Ed Gyurko / Global and EMEA Analyst Relations and Advisor Relations Consultant, IIAR> Member and Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications on
Date> Thursday 08 May 2025
Time> 0800 PDT / 1100 EDT / 1600 GMT / 2030 IST (other time zones)

IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25) Read More »

IIAR> Analyst Firm Webinar with BARC, 11th September 2025

IIAR> Analyst Firm Webinar: BARC, 11th September

The IIAR> Webinar:
This IIAR> Webinar will be hosted by : Laurel Davis-Lyons / Senior Director, Industry and External Affairs, HERE Technologies, IIAR> Member (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, @lludovic.bsky.social)
Date> Thursday 11th September 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

IIAR> Analyst Firm Webinar: BARC, 11th September Read More »

IIAR> Analyst Firm Webinar with HFS Research, 16 May 2024

IIAR> Analyst Firm Webinar Highlights: Phil Fersht, Elena Christopher and Sia Ravari / HFS Research (5/24)

Check the highlights of our IIAR> Firms Webinar with HFS Research’s Phil Fersht / CEO & Chief Analyst (LinkedIn), Elena Christopher / Chief Strategy Officer (LinkedIn) and Sia Ravari / Chief Growth Officer & Global Head of Sales (LinkedIn) hosted by Alexia O’Sullivan / VP & Global Analyst Relations Leader at Capgemini / (LinkedIn), Ludovic Leforestier /

IIAR> Analyst Firm Webinar Highlights: Phil Fersht, Elena Christopher and Sia Ravari / HFS Research (5/24) Read More »

IIAR> Analyst Firm Webinar: Forrester, 29th May

The IIAR> Webinar:
This IIAR> Webinar will be hosted by:Alexia O’Sullivan / VP & Global Analyst Relations, Capgemini, IIAR> Member  (LinkedIn),
Gerry Van Sandt / Senior Director, Analyst Relations, Alteryx, IIAR> Member (LinkedIn) ,Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, @lludovic.bsky.social),.
Nathan Herrman / Analyst Relations Manager, Ericsson, IIAR> Chapter Co-Lead (LinkedIn)
Date> Thursday 29th May 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

IIAR> Analyst Firm Webinar: Forrester, 29th May Read More »

Expanding AR’s Toolbox: Non-traditional AR Services, 08 May

The IIAR> Webinar:
Expanding AR’s Toolbox: Non-traditional AR Services will be hosted by Christopher Manfredi / Global Analyst Relations Director, Sprout Social, IIAR> Chapter Co-lead, Ed Gyurko / Global and EMEA Analyst Relations and Advisor Relations Consultant, IIAR> Member and Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications on
Date> Thursday 08 May 2025
Time> 0800 PDT / 1100 EDT / 1600 GMT / 2030 IST (other time zones)

Expanding AR’s Toolbox: Non-traditional AR Services, 08 May Read More »

IIAR>Analyst Firm Webinar : TBR – Highlights (03/25)

Check the highlights of our IIAR> Firms Webinar with TBR Dan Demers / Senior Vice President Sales and Marketing, TBR (LinkedIn) , Patrick Heffernan / Principal Analyst and Practice Manager, TBR  (LinkedIn) , Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) ,Aaron Cooper / IIAR> UK Chapter Co-Lead and Head of

IIAR>Analyst Firm Webinar : TBR – Highlights (03/25) Read More »

IIAR> Analyst Firm Webinar : TBR, 3 April

The IIAR> Webinar:
IIAR> Analyst Firm Webinar :TBR will be hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight, Aaron Cooper / IIAR> UK Chapter Co-Lead and Head of Analyst and Advisor Relations, Computacenter
Date> Thursday 3 April 2025
Time> 0800 PDT / 1100 EDT / 1600 GMT / 2030 IST (other time zones)

IIAR> Analyst Firm Webinar : TBR, 3 April Read More »

IIAR> interview with Josh Greenbaum / Enterprise Applications Consulting

In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six AR co-hosts to discuss the value they bring to organizations. Read more on our blog post and register to attend the Panel. [link to blogpost]
Date> Thursday 13 March 2025
Time> 0800 PST / 1100 EST / 1600 GMT / 2130 IST

IIAR> interview with Josh Greenbaum / Enterprise Applications Consulting Read More »

Around Virginie O’Shea from Firebrand Research in 10 questions

In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six AR co-hosts to discuss the value they bring to organizations. Read more on our blog post and register to attend the Panel CLICK HERE. Date> Thursday 13 March 2025Time> 0800 PST / 1100 EST / 1600 GMT / 2130

Around Virginie O’Shea from Firebrand Research in 10 questions Read More »

Around Dean Bubley from Disruptive Analysis in 10 questions

In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six AR co-hosts to discuss the value they bring to organizations. Read more on our blog post and register to attend the Panel CLICK HERE. Date> Thursday 13 March 2025Time> 0800 PST / 1100 EST / 1600 GMT / 2130

Around Dean Bubley from Disruptive Analysis in 10 questions Read More »

IIAR> interview with Pete Tiliakos / GxT Advisors

In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six analyst relations (AR) co-hosts to discuss the value they bring to organizations. IIAR> members will gain a deeper understanding of how independent analysts operate, their specialized expertise, and the strategic benefits they provide beyond traditional large research firms. Meet

IIAR> interview with Pete Tiliakos / GxT Advisors Read More »

The IIAR> Institute of Influencer & Analyst Relations
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