Archive | IIAR News

New Face on the IIAR Board – Thank-you Hannah, Hello Allen

With experience leading the US, West Coast IIAR Chapter and on the IIAR Board Hannah Hyman now has a new role in life, as a Mother. Congratulations from all go to Hannah on her first born child; at least working in Analyst Relations is good training for long days and short nights ! Amongst the many roles Hannah undertook for the IIAR Hannah looked after the Forrester relationship and IIAR Certification and for all her tireless work we all send our grateful thanks and very best wishes. Thank-you Hannah !

The IIAR Board is a busy team and we cannot be without a board member for long, so joining the Board is Allen Valahu – Welcome ! Allen is currently Global Industry Analyst Managing Director at Accenture  where he had worked for nearly 15 years. With roles in Media Relations, Corporate Communications as well as Analyst Relations Allen brings a wealth of experience to the IIAR Board. Allen is full of ideas for the IIAR and is keen to commit time amongst his busy schedule to the team. As an American based in Paris Allen will bring an US, Mid-Atlantic and European perspective to the team. So, welcome to the board Allen, we all look forward to meeting you at the next event !

Having mentioned “certification” (above) it would be remiss not to remind all the IIAR offers Professional Certification to both IIAR Members and non-members. So why not add a new line to your CV ? Full details are available here.

Continue Reading

Election Results: The New IIAR Board

The IIAR is delighted to announce the election results of its new Board Members effective as of 7 January 2013 for 12 months.

Agi Donnithorne Agi (Agnieszka) Donnithorne (@agi_A, LinkedIn)Analyst and Influencer Relations, Account Director at LoudhouseLocation: London, UK
Caroline_Dennington Caroline Dennington (@CDennington, Linkedin)Director, Analyst Relations EMEA at SymantecLocation: London, UK
Hannah Hyman Hannah Hyman (@bgeeke, LinkedIn)Analyst Relations Manager at SAPLocation: Seattle, USA
Ludovic Leforestier Ludovic Leforestier (@lludovic, LinkedIn), AR Director – firm wide at BearingPointLocation: London, UK
Simon Levin Simon Levin (@theskillsconxn ,LinkedIn)MD, The Skills Connection
Location: London, UK

Continue Reading →

Continue Reading

IIAR Board Election open! Cast your votes now!

Voting for the IIAR board election is now open! All IIAR members in good standing should have received the candidate profiles and a ballot paper. If you are a member in good standing and have not received these items please contact Keith Mitchell at: kmitchell@analystrelations.org.

Voting closes on 31 December, so please be sure to cast your vote before then. Thanks.

Continue Reading

IIAR Awards Two AR Professionals with IIAR Certified Expert as it Expands its AR Professional Certification Program

The Institute of Industry Analyst Relations (IIAR) is pleased to recognize the first two recipients – Ellie Warner and Ed Gyurko – as IIAR Certified Experts.

This marks the official launch of two new IIAR certification levels consisting of IIAR Certified Expert (CE) and IIAR Certified Fellow (CF). These qualifications are designed for Analyst Relations (AR) professionals with four or eight years plus experience respectively focused in the AR industry.

Ed Gyurko – IIAR Certified Expert, Former Board Member and Influencer Engagement Manager, Logica (LinkedIn, @edgyurko) one of the first qualifying experts said, “The new IIAR certifications will not only help provide AR professionals with a way of differentiating themselves in the marketplace, but will also help enhance the AR profession overall.

Ellie Warner – IIAR Certified Expert, Director, Corporate Communications APJ, EMC (LinkedIn, @elliewarner) commented, “The new IIAR certifications are good for AR professionals both as individuals and as a community. They not only provide industry recognition, but also help to increase the knowledge base of the AR professional through the best practice white papers and case studies that have to be completed as part of the assessment.” Continue Reading →

Continue Reading

New IIAR Board member: Welcome Simon Levin

We wanted to let you know that unfortunately Karsten Scherer has decided to step down from the IIAR Board because of unforeseen personal and work commitments.   We’re sorry that he’s leaving us and would like to thank him for his contribution.  We hope that he’ll able to support the growth and development of the IIAR in other ways in the coming months.

We have asked Simon Levin to take over the vacant board position for the remaining six months of this Board’s tenure effective immediately. Simon was the candidate who received the next highest number of votes in last year’s election.

We’re delighted that Simon’s joining the Board (he’s already proved an invaluable contributor to the UK Chapter) and are looking forward to working with him. If you want to find out more about Simon you can connect with him via LinkedIn or twitter or read more via his blog.

Continue Reading

Improvements Are In the Works!

One of the IIAR Board’s goals for 2012 and beyond has been to improve both the depth and frequency of its engagement with IIAR members and the AR community at large. The new Board of Directors has been planning for this, and we’re now moving into “execution mode” to put those plans into action.

We’ll be adding some new upgrades and capabilities to the IIAR web presence, which you should find useful.  To begin to make these operational, we’ll be taking the IIAR web site off-line this coming weekend, from Friday afternoon March 30 through Sunday night April 1.  Don’t panic — everything should be back up and running seamlessly by Monday morning, April 2 if not before.

Stay tuned and watch this space for some exciting news from the IIAR about our new capabilities!

Continue Reading

IIAR Exam version 2.0 Launched Today

We are pleased to announce that work has been completed on the IIAR Certified Professional Exam and version 2.0 is now available online.

All current Board members and Secretary have completed the test successfully and are proud members of the IIAR Certified Professional LinkedIn club. We thought it was important to practice what we preached and so having sat the original test, the Board got together to look at questions which needed clarifying, updating or taking out altogether. Criticisms of the old test had included complicated wording, confusion over double negatives and some of the multiple choice options. We’ve gone through each question with a fine tooth-comb and are now happy that the test offers straight forward questions, with questions relating to today’s challenges and demands of the AR professional.

There are a few less questions, now 117 in total rather than 120 but the time limit of 90 minutes remains the same, which should give candidates plenty of time to double-check answers where necessary. It is an open-book exam and can be taken at any time but it must be taken in one sitting.

Candidates who would like to take the test should email the IIAR Secretary who will send through unique login details and password so you can access the test. Continue Reading →

Continue Reading

New IIAR Secretary Appointed

The IIAR (@iiar) is pleased to announce the appointment of Henrietta Lacey-Gutsell as the new IIAR Secretary.

After a year’s service Jane Courtenay is stepping down from the role to enjoy retirement. With a background in both the analyst and analyst relations communities Henrietta is ideally suited for the role. She brings with her seven years’ experience focused on the technology market. IIAR. Continue Reading →

Continue Reading

July IIAR London Forum Features IDC Speaker

Our next IIAR London Forum is set for Tuesday, July 27th.  We are delighted to welcome guest analyst Martin Canning, Vice President  of IDC EMEA who will provide an update on strategy, research agendas, and how to best work with IDC. The Forum kicks off at 3:45 p.m. with a limited number of guest places  available for those who have not previously been to an IIAR event.

Members can register with the IIAR secretary jcourtenay (at) analystrelations . (org) and email questions to lleforestier at the same email domain.

Continue Reading

Inaugural Meeting of the IIAR’s Relations NYC Chapter

AR professionals in the New York City area are welcome to attend the IIAR’s first NYC chapter first meeting on Wednesday, June 2nd. FD, the strategic communications consultancy, have kindly offered to host a breakfast meeting with Jonathan Yarmis, Senior Research Fellow at Ovum and a leading voice in the technology industry for over 30 years.

After a networking session from 8:30am to 9:00am, Jonathan will speak about current trends in the analyst community and offer tips for effective analyst relations. During the breakfast discussion, he will facilitate an interactive conversation for new and prospective IIAR members drawing upon his extensive experience in industry analysis, end-user computing and public and analyst relations. Afterwards, there will be a discussion about next steps for the chapter as well as additional time for networking.

To RSVP for this event or get additional details please email the IIAR’s secretary Jane.Courtenay (at) analystrelations (dot) org

Continue Reading

IIAR News: New Secretary Announcement

The IIAR board is very pleased to announce that Jane Courtenay is now on board as the new secretary for the institute.

Jane, a former IIAR member, comes to us after a brief retirement from Cisco’s European analyst relations group. Previously Jane worked for Cisco US analyst relations in California. She has more than 25 years experience in marketing and analyst relations with Apple Computer, SCO, Varian, and trade associations – Infrared Data Association, and Video Electronics Standards Association.

Jane replaces Hannah KirkmanIIAR, we thank her for all those achievements and wish her the best of luck with her consultancy business.

The IIAR Board

Jonny Bentwood, Ed Gyurko, Ludovic Leforestier, Peggy O’Neill and David Taylor.

Continue Reading

IIAR launches new India chapter

Aarti PatilCoinciding with NASSCOM 2010, the IIAR is expanding its global presence with the launch of its India Chapter. This is in line with the association’s mission to raise awareness of analyst relations best practices and to develop the global community amongst AR  professionals.

Mumbai-based AR professional Aarti Patil, who’s the AR practice head at Syntel Inc, will lead the effort.

While at the event, February 9 to 11th, Aarti is interested in meeting up with fellow AR managers to get input on what would make the chapter successful. The best way to reach Aarti is via her email – Apatil (at) analystrelations dot org.

Stay tuned for the launch of other local IIAR chapters around the world in 2010!

Continue Reading

New IIAR Best Practices Paper on AR Measurement

With AR budgets ever under pressure and AR as a discipline moving increasingly towards a shared-risk/rewards engagement model with the analysts, what should AR measurement look like? Is there still a place for measuring pure operational activity or should the AR community be looking more towards demonstrating its strategic contribution to the business, and measuring real impact on the sales cycle?

This new IIAR Best Practices paper by Ellie Warner (LinkedIn@elliewarner) provides plenty of vendor and service provider examples, tips and food for thought for AR professionals wanting to build or improve their AR measurement programs. Available to IIAR members to download free-of-charge from the IIAR website at www.analystrelations.org it can be viewed and downloaded by going to Library -> Best Practice White Papers and Teleconferences -> White Papers.

The link for IIAR members is here.

Should we be asking the analyst community, or is it up to us to define our picture of success? Operational or outcome-based: what does your AR measurement program look like? What best practices would you like to share with your peers?

Must reads for IIAR Members

Other posts from CC Group

Read also

Read also

Continue Reading

New IIAR Best Practices paper about escalating research disagreements available

The latest IIAR Best Practices paper is out – “Best Practices for Escalating Research Disagreements” reviews techniques and tips for avoiding and escalating disagreements over research. It includes interviews with AR practitioners and briefly outlines the escalation processes for Gartner, Forrester, IDC and Ovum.

The paper is available to IIAR members to download free-of-charge from the IIAR website at www.analystrelations.org. To view and download, go to Library -> IIAR Best Practice Library -> Dealing with Analyst Issues (here).

What are your views on escalating research? Do most AR managers have experience in this area? Or is it something you learn on the job, trial by fire?

Continue Reading

IIAR seeks new Secretary

In March 2010 the current IIAR Secretary, Hannah Kirkman, will be leaving and we are looking for someone to take over the role.

As Secretary, you’ll be responsible for the day-to-day running of the IIAR, including looking after members, organising events, maintaining the website and supporting the board with key initiatives such as development of AR certification, and best practice white papers.

The position is part-time, hours to suit (currently between 1 to 1.5 days per week).

You’ll need to be a self-starter, with a background in analyst relations, and ideally based in the UK or able to travel there on a regular basis. If you’re passionate about AR, this is your opportunity to help shape the future of the IIAR and drive our profession forward.

Interested? For more details, please contact hkirkman (at) analystrelations (dot) org.

Continue Reading

IIAR Launches Certification for Analyst Relations Managers

Have you ever been embarrassed by a fellow AR manager? Some clueless person who purports to represent our profession and has not the slightest idea about the difference between an inquiry and a briefing? Or thinks the more you pay an analyst, the better the coverage will be?

Not much you can do about it, as anyone can hang out a shingle and call themselves an analyst relations manager. But at least those of us who take our profession seriously can push for high standards and look for ways to separate the amateurs from the pros.

The basic certification test that IIAR is launching today (read the official press release) will hopefully enjoy widespread adoption and become a way for hiring managers to differentiate between the poseurs and the pros. The IIAR is also looking at advanced certification requirements and will roll that out at a later date.

It’s the first time we are trying to answer the question, “What are the basics that an AR manager should know?”  The exam covers topics such as citation policies, market share methodology, analyst etiquette, and event best practices. Regional knowledge, business model basics, and pricing and licensing fundamentals are also in there.

Not sure if you’re ready? Sample questions and a quiz are available here.

Candidates interested in taking the exam should make arrangements by contacting me directly at peggy.oneill@analystrelations.org as passwords are distributed individually.

What do you think? Is certification helpful in promoting higher standards in our profession? Should it be mandatory instead of voluntary?

Continue Reading

The IIAR annnounces its new Board

London, 24/09/09 – The IIAR is delighted to announce that its new Board for 2009/10 has been elected as follows:

Thank you to David Rossiter and Sally Elliott for their contribution to the last board, as well as to Hannah Kirkman, our secretary.

Continue Reading