2012

[Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously

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By: Dr Neil Pollock, University of Edinburgh Business School After several years’ research on industry analysts and IT Research firms there are some interesting conclusions to be reached on how industry analyst firms are exerting influence on IT vendors and their product markets. This is just a snapshot of some of Dr. Pollock’s findings. 1. […]

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[GUEST POST] Maximizing the impact of an analyst briefing – 2 of 2 by Richard Stiennon / IT-Harvest

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 By: Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner The second of a two-part blog on ’Maximizing the impact of an analyst briefing’. This is an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. You can read part 1 here. The IIAR will be

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Constellation Research continues expansion with digital marketing appointment

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By Dave Noble, IIAR board member & APJ chapter lead Constellation Research has added to its research portfolio with the appointment of an Australian digital media veteran to lead its coverage of digital marketing transformation, a new research theme which again shifts focus away from traditional IT purchasers and on to business buyers. Based in

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[GUEST POST] Maximizing the impact of an analyst briefing, by Richard Stiennon / IT-Harvest

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By Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner (LinkedIn, @rstiennon) In a two-part blog, the IIAR will be publishing an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. In this post Richard provides some advice to AR pros on ‘Maximizing the

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REMINDER: IIAR to host cocktail reception for AR managers, Sept. 19 in Palo Alto

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The IIAR will be hosting a free cocktail reception for AR managers in Palo Alto, CA on Wednesday, Sept. 19 at the Westin Hotel from 5:30-7:30 PM. This reception is being sponsored by the IIAR in conjunction with the AR Insights ARchitect User Forum 2012, which is running the following day (Sept. 20) from 9AM-3PM

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Phil Hassey / CEO, capioIT (IIAR> guest post)

Around Phil Hassey from capioIT in 10 questions

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Following on from the recent IIAR> APJ panel discussion on New Analyst Firm Business Models, we hear from Phil Hassey – Founder of capioIT. Phil set up the company two years ago having established the Australian and Services business units at Springboard Research  where he was Vice President and been Services Director for IDC. He is

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[Job Posting] Senior AR Manager wanted for Trend Micro – US/Canada

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Trend Micro: Securing Your Journey to the Cloud As a global leader in cloud security, Trend Micro develops Internet content security and threat management solutions that make the world safe for businesses and consumers to exchange digital information. With over 20 years of experience, we’re recognized as the market leader in server security for delivering

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Gartner completes acquisition of IDEAS International

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By Dave Noble, IIAR board member & APJ chapter lead Gartner has completed the acquisition of Australian competitive analysis firm, IDEAS International, and integrated the research team into the Gartner for Technical Professionals business (formerly Burton Group). Gartner made a takeover offer for IDEAS in April this year (see Gartner gets the IDEAS from Forrester),

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IIAR Teleconference – Measuring the Success of AR: HP Case Study

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On Wednesday 29th August at 11am EST / 8am PST / 4pm BST Gerry Van Zandt (IIAR Board Member / Global Corporate AR Manager, HP) will be providing a case study on how his AR team at HP measure the success of their analyst programs and prove the investment to the company’s top executives. During this

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IIAR Discussion Group: Running Great Analyst Events on 16 August, 4pm BST / 11am ET

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If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you! We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running

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IIAR> APJ AR Forum: Forrester continues to expand its operations in Asia/Pacific

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By: Dave Noble, IIAR> Board Member & APJ Chapter Lead Just over 12 months since acquiring Asia/Pacific firm Springboard Research, Forrester Research continues to invest in the region with a view to significantly increasing its market share, particularly in the end-user space. Speaking at the IIAR> APJ Analyst Relations Forum in Sydney last week, Forrester

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Ben Woo / Neuralitix

Around Ben Woo from Neuralytix in 10 questions

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In this interview Ben Woo, MD & Chief Strategist at Neuralytix, Inc. explains a little more about his background and company. Ben founded the company two years ago having worked as Programme VP at IDC for five years where he was responsible for advising clients on the evolution and trends relating to data storage systems. He

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Around Phil Fersht from HfS Research in 10 Questions

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Today we learn more about Phil Fersht, CEO at HfS Research. Phil has become a household name in the BPO business with a long track record of analysing this technology sector. Having worked as a Director at IDC for five years and then as VP at Yankee, Phil went on to work for Deloitte Consulting

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Don’t forget to vote – IIAR Analyst of the Year 2012!

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If you’ve not yet voted then please take this opportunity to give your top-rated analyst a boost and nominate them for this year’s IIAR 2012 Analyst of the Year and IIAR Analyst Firm of the Year. We’ve worked hard to make this year’s survey a robust reflection of AR pros’ perspective on top-rated analysts and analyst firms

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Forrester Research Chief Marketing & Strategy Officer to Speak at IIAR> UK AR Forum

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Our next IIAR> Analyst Relations Forum in London is going to be a very special one! We have two fantastic speakers lined up and are extremely privileged to be able to host such distinguished guests in what we believe will be a truly valuable Forum for all those in the AR profession. Please mark your

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IIAR Awards Two AR Professionals with IIAR Certified Expert as it Expands its AR Professional Certification Program

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The Institute of Industry Analyst Relations (IIAR) is pleased to recognize the first two recipients – Ellie Warner and Ed Gyurko – as IIAR Certified Experts. This marks the official launch of two new IIAR certification levels consisting of IIAR Certified Expert (CE) and IIAR Certified Fellow (CF). These qualifications are designed for Analyst Relations

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