For our next IIAR> Analyst Relations London Forum on March 10th, we’re delighted to welcome Alexander Drobik, Managing VP Research for Business Applications & Processes with Gartner, as our guest speaker. Alexander will be discussing Gartner’s research methodology. The Forum kicks off at 3:45 p.m. and a limited number of guest places are available for […]
Gartner to present at March IIAR> London Forum Read More »
One in-house AR who used to work in PR pointed out yesterday that for some IT firms, even getting on the radar of the industry analysts is of value, so perhaps I was a little harsh. While I accept his point, I contend that unless the initial awareness-raising is followed up with a systematic engagement programme, even a light one, it’s of very little real value in the longer term. Which leads me nicely into today’s topic: Level 2: AR as a Two-Way Conversation.
[GUEST POST] Analyst Relations Basics – part two Read More »
Where I’d like to leave you for now (and that’s a great start for the comment thread) is that it seems that at the large firms have lost some of thinking agility while growing up but they are still the influence kings when it comes to influencing deals.
On the other side, there are lots of very talented thinkers in the ecosystem but precisely because they are a lot, they don’t have the same brand and influence.
Should the analysts be blogging? Read More »
I generally contend that AR programmes can have three levels of sophistication. Today I will look at the most basic (and ineffective) level and I’ll follow it up with a discussion of more advanced AR over the next couple of days.
[GUEST POST] Analyst Relations Basics – part one Read More »
Martin Hingley (@mHingley, LinkedIn) is one of the best known analysts in Europe. He really came to prominence during his long stint at IDC where he was Chief Research Officer for EMEA. Martin recently set up his own analyst firm, ITCandor. On his blog, there’s lots more information and the useful, interesting insights you’d expect. 1.
Around Martin Hingley from ITCandor in 10 questions Read More »
IDC is hosting the next IIAR Silicon Valley meeting at its popular IDC Directions conference on March 10. For details or to RSVP contact me directly at peggy.oneill@analystrelations.org
IDC hosts IIAR Silicon Valley meeting Read More »
There’s little doubt that online channels are important. I don’t believe that they are the whole story in measuring influence, but they are essential in reaching influencers.
Our next monthly discussion group teleconference is next Monday, February 22nd, on the topic of linking AR with sales. The call will be lead by Ed Gyurko, who is currently authoring a Best Practice white paper on this topic for the IIAR. Ed will be joined by Allen Valahu from Accenture. IIAR members who would
Next IIAR discussion group on linking AR with sales Read More »
Interesting comment from Carter in his post about Gartner’s earnings Gartner Q4 and full year 2009 earnings – implications for analyst relations and research clients » SageCircle Blog: AR teams should use Gartner’s growth in enterprise clients as an education tool with stakeholders and executive sponsors. Rather than experiencing shrinking influence in this recession, Gartner
Gartner is growing, its end-user influence as well Read More »
Industry Analyst Relations Manager, £50-65k base + bens London or Hampshire
Job Title: Industry analyst relations manager Location: Hampshire, Hampshire Salary: Open to Salary Job number 113419580, Posted 08/02/2010 (18:54)
[JOB POSTING] Industry analyst relations manager, Hampshire, UK Read More »
Please join the IIAR> for a rare opportunity to meet Efrem Mallach, who is in London to launch the forthcoming third edition of his book ‘Win them over’, the first published guide to corporate AR and consultant relations programmes. The IIAR> AR Café will meet from 12:00 to 1:00 p.m. GMT on Monday February 15th
IIAR> AR Café with Efrem Mallach Read More »
This second post on online influence looks at how one might measure influence using online metrics. Those do not measure whether a target community is influenced by online channels. So, if online metrics if they don’t, if they measure a vague notion of industry activity or sentiment, then do they really reflect the ecosystem of influencers that impacts decisions?
[GUEST POST] Measuring online influence Read More »
Today, from postcardesque Peaks District, comes the interview from Allan Behrens, ex. Cambashi and now having started his own company called Taxal.
Around Allan Behrens in 10 questions Read More »
Coinciding with NASSCOM 2010, the IIAR is expanding its global presence with the launch of its India Chapter. This is in line with the association’s mission to raise awareness of analyst relations best practices and to develop the global community amongst AR professionals.
IIAR launches new India chapter Read More »
Gues post from John Simonds on his secret AR weapons: relationship, back channel, getting best spokesperson
[GUEST POST] What are My Secret AR Weapons? Read More »
Last week the IIAR held its first Forum meeting of 2010 at Tech Mahindra’s London office. The featured topic was sourcing provider relations and a stellar panel was on hand to provide its take on commonalities and differences between AR and sourcing advisory relations.
Sourcing Advisory Relations – Highlights of January IIAR> AR Forum Discussion Read More »
In this post and in the comment, AR professionals and analysts will find useful tips and best practices on the Gartner Mqgic Quadrant (also applies to the Forrester Wave and IDC Insights Short Lists).
Downfall: Gartner MQ and learnings Read More »
So, are analysts influencing via online channels? How is influence really conveyed by analysts to decision makers? Has it moved mainly to online or is it still by telephone enquiries and face-to-face advice?
[Guest Post] Have online channels changed the nature of influence? Read More »
