Aniruddho Mukherjee

An accomplished marketing professional with strong skills in branding and influencer relations in startup, mid sized and large organisations in the software and IT services industry. Passionate about marketing efficiency and developing multichannel strategies for shortening the sales cycle. Delivered high profile direct marketing, PR, and digital campaigns to grow the sales pipeline. Proven track record of successful planning and executing brand recognition in the european market. Built a successful influencer programme that manages relationships with analysts, government agencies, academics and independent consultants. This program provides third party insights and endorsements that are valuable during a deal process. Experienced in managing culturally diverse geo based teams and agencies – including events, digital & PR agencies. Recipient of multiple industry recognitions including KCG Best in class Influencer programme 2015, Recognised by KEA Group, Jury’s mention at the Masters of Marketing Festival 2015 and shortlisted for B2B Marketing awards. Explores the path less travelled and discover the local quirks and watering holes. An amateur handwriting analyst and member of a London based amateur theatre group. Supports a British dance charity that leverages South Asian dance and music to help young adults and hospital patients.

IIAR> Discussion Group on Measuring Analyst Influence: Turning IIAR> Awards Insight into Action, 19/3/26, hosted by Aniruddho Mukherjee / IIAR> Board ; Member and Analyst Relations Lead EMEA, Amazon Web Services  and Bill Reed / Co-Founder Narrative Worx IIAR> Member

Measuring Analyst Influence: Turning IIAR> Awards insights into action (03/26)

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Measuring Analyst Influence: Turning IIAR> Awards Insight into Action 19th March 2026

Following the announcement of the IIAR> Awards 2025 winners, we are hosting a special follow-up webinar designed to move the conversation forward — from recognition to actionable insight.

The Awards reflect a composite view of influence across Analysts and Analyst Firms. In this session, we will revisit how IIAR> determined the Awards using:

Member survey data and peer nominations

Insights from the AR Insights Power 100 and Narrative Worx data

Media mentions and broader visibility indicators

Each of these inputs captures a different dimension of impact — peer credibility, analyst recognition, and market visibility.

This IIAR> Discussion Group is hosted by the IIAR>

Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services  (@aniruddho, LinkedIn)

William Reed / Co-Founder Narrative Worx IIAR> Member (LinkedIn)

Date> Thursday 19th March 2026
Time> 0800 PST / 1100 EST / 1600 GMT / 2130 IST(other time zones)

Measuring Analyst Influence: Turning IIAR> Awards insights into action (03/26) Read More »

IIAR> Café at NVIDIA GTC on 17/3/26 hosted by hosted by Aniruddho Mukherjee / Global AR Lead at AWS and IIAR> Board Member and Noelle Shipley / IIAR> Editorial Committee

IIAR> Café: at NVIDIA GTC, San Jose – 2026 (03/26)

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Join us on Tuesday 17th March from 0700 PDT for an in-person IIAR> Cafe! 

A vibrant morning to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.

This event is free for IIAR> Members (refreshments not included).

This IIAR> Café is hosted by Aniruddho Mukherjee / Global AR Lead at AWS and IIAR> Board Member (Linkedin).

If you are not an IIAR> member but are an AR professional and would like to attend, please contact the IIAR> nitin@analystrelations.org or click here to become a member.

Don’t miss out on this opportunity to connect and network with your AR peers.

When> Tuesday 17th March 2026

Time> 0700 PDT

IIAR> Café: at NVIDIA GTC, San Jose – 2026 (03/26) Read More »

And the winners are… Celebrating the IIAR> Awards recipients for 2025 (12/25)

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The Institute for Influencer and Industry Analyst Relations (IIAR>) is pleased to announce its 2025 Annual Award winners. Chosen by votes from analysts and AR practitioners, these awards stand as the only independent honours highlighting outstanding achievement in the tech industry’s AR and analyst community.

And the winners are… Celebrating the IIAR> Awards recipients for 2025 (12/25) Read More »

Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch (12/25)

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The IIAR> 2025 London Xmas Party – The AR Community’s Holiday Celebration – Sponsored by Omdia and Verdantix

Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR> Xmas Networking Party! Join us in the heart of Central London for an evening of festive cocktails, delicious canapés, and high-impact networking.

The IIAR> members are welcome to invite their analyst guests – full details are included in the registration confirmation.

The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world – those who have set the benchmark for excellence across our industry.

The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party – so be sure to tune in before joining us at the party to toast their success in person.

We can’t wait to celebrate with you – see you there!

The IIAR> Xmas Party

Date> Thursday 11 December 2025

IIAR> Xmas Party Time> 1800 GMT onwards

Location: Central London

Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch (12/25) Read More »

The IIAR> AR Forum India: Twin City Forum (Bengaluru and Gurugram) – Sponsored by Everest Group (12/25)

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The IIAR> AR Forum India: Twin City Forum (Bengaluru and Gurugram) – Sponsored by Everest Group
A milestone moment for the Analyst Relations community in India! The IIAR> India Chapter is hosting its first AR Forum, designed exclusively for IIAR members to connect, exchange ideas, and share experiences shaping the AR practice in India.
Join us on Thursday, 11 December 2025 for an evening of ideas, connections, and celebration across Gurugram and Bengaluru — the first IIAR> AR Forum + Networking Dinner (sponsored by Everest Group). A great opportunity to build stronger peer connections and foster collaboration within the AR community.
The IIAR> Xmas Party
Date> Thursday 11 December 2025
Time> 1600 – 2130 IST
Location: Bengaluru and Gurugram
This IIAR> AR Forum India will be hosted by the IIAR> India Chapter:
Akshaya Sona Sri / Analyst Relations Lead, ZOHO, IIAR> Chapter Co-Lead (LinkedIn)
Astha Nagrath / Global Head – AR Cybersecurity Business, TCS, IIAR> Chapter Co-Lead (LinkedIn)
Bhushan Marathe / Founder, Marathe Analyst Relations, IIAR> Chapter Co-Lead (LinkedIn)
Kumar Pallav / Senior Area Sales Director, HCLTech, IIAR> Chapter Co-Lead (LinkedIn)
Tathagata Das Sarma / Analyst Relations and Market Intelligence, IIAR> Chapter Co-Lead (LinkedIn)

The IIAR> AR Forum India: Twin City Forum (Bengaluru and Gurugram) – Sponsored by Everest Group (12/25) Read More »

The IIAR> 2025 London Xmas Party London – Sponsored by Omdia, Verdantix, Narrativeworx and Amdocs (12/25)

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The IIAR> 2025 London Xmas Party – The AR Community’s Holiday Celebration – Sponsored by Omdia and Verdantix

Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR> Xmas Networking Party! Join us in the heart of Central London for an evening of festive cocktails, delicious canapés, and high-impact networking.

The IIAR> members are welcome to invite their analyst guests – full details are included in the registration confirmation.

The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world – those who have set the benchmark for excellence across our industry.

The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party – so be sure to tune in before joining us at the party to toast their success in person.

We can’t wait to celebrate with you – see you there!

The IIAR> Xmas Party

Date> Thursday 11 December 2025

IIAR> Xmas Party Time> 1800 GMT onwards

Location: Central London

The IIAR> 2025 London Xmas Party London – Sponsored by Omdia, Verdantix, Narrativeworx and Amdocs (12/25) Read More »

IIAR> India Chapter Welcomes Inaugural Co-Leads! (08/25)

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IIAR> India Chapter Welcomes Inaugural Co-Leads!

The IIAR> (Institute of Influencer & Analyst Relations) is thrilled to announce the formation of our new India chapter and the appointment of its dynamic inaugural Chapter Co-Leads! As the analyst relations profession continues its exciting growth trajectory in India, we are delighted to welcome experienced leaders who will champion and cultivate our community in this vital region.

IIAR> India Chapter Welcomes Inaugural Co-Leads! (08/25) Read More »

IIAR> Café, 6th March: Navigating the Mobile World Congress Analyst Landscape (03/25)

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This IIAR> Cafe Meetup will be hosted by Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services, Nathan Herrman / NA Chapter Co-Lead and AR Manager, Ericsson, Raluca Faloba / Senior Analyst Relations Manager, Starsight Communications.
Date> Thursday 6 March 2025
Time> 0800 CET
Location> Central Barcelona.

IIAR> Café, 6th March: Navigating the Mobile World Congress Analyst Landscape (03/25) Read More »

IIAR Awards Logo 2024 - Cover

The Wait is Over! Announcing the IIAR> Award Winners for 2024.

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The Institute for Influencer and Industry Analyst Relations (IIAR>) has announced the 2024 winners of its annual awards following an extensive survey of both sides of our community –industry analysts and analyst relations (AR) professionals. These awards are the only independent honours dedicated to recognising excellence within the technology industry’s AR and analyst professions. Scroll

The Wait is Over! Announcing the IIAR> Award Winners for 2024. Read More »

IIAR> AR Forum London 2024 - Cover (11/24)

IIAR> AR Forum Sessions announced: Reskill for 2025!

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The IIAR> London AR Forum: empower, connect, and advocate The IIAR> Analyst Relations Forum (AR Forum) is our industry’s first and only independent peer exchange and learning event, organised by the institute, a not-for-profit member organisation. No boring speeches from pundits, no sales pitches from analyst firms, rather, impartial discussions from AR leaders, industry partners and

IIAR> AR Forum Sessions announced: Reskill for 2025! Read More »

IIAR> AR Forum + Xmas Party & Awards 2024 (26/11)

Save the Date! IIAR> AR Forum London 2024 + Xmas Party, 26th November

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Get ready for the sequel to this summer’s IIAR> Analyst Relations Forum in London on 26th November, a half day event focused on AR professional career development and growth. Registration is now open for the daytime AR Forum, an opportunity to meet and learn from the analyst relations professional community. The Analyst Relations Forum will

Save the Date! IIAR> AR Forum London 2024 + Xmas Party, 26th November Read More »

IIAR> AR Forum and London Summer Party 2024, 13/6

IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals

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On the 13th June 2024, the London AR Forum, organised by the Institute of Influencer & Analyst Relations (IIAR>) gathered over 40 AR pros on the theme of career growth. It was a day filled with insightful discussions, strategic advice, and invaluable networking opportunities. Welcome and opening remarks IIAR> board members Aniruddho Mukherjee / AWS 

IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals Read More »

IIAR> Forum Career Growth & Summer Party 2024 - 13 June 2024

Unmissable! Register now for the IIAR> London AR Forum: Career Growth and London Summer Party!

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The two best analyst relations events are back in London! The IIAR> AR Forum is the only industry’s independent development event –and so is the IIAR> Summer party is our fabulous industry networking event. The IIAR> London AR Forum: learn exchange with peers The IIAR> Analyst Relations Forum (AR Forum) is the industry’s only independent,

Unmissable! Register now for the IIAR> London AR Forum: Career Growth and London Summer Party! Read More »

IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

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On 5th December 2023, The IIAR> announced its 2023 annual awards, the culmination of an independent, non-commercial and industry-wide survey of both sides, industry analysts voting for analyst relations (AR) professionals and vice-versa, AR pros voting for analysts. The votes were scored using weightings based on the IIAR> SOSM methodology to reflect the best practice

IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners Read More »

IIAR> Awards 2023

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners.

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London, Tuesday 5th December 2023. The Institute for Influencer and Industry Analyst Relations (IIAR>) announced its 2023 annual awards –as voted by industry analysts and analyst relations (AR) professionals, awarding the industry’s only independent recognitions for those technology industry professions. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners. Read More »

A Deep Dive into the IIAR 2022 Awards

A Deep Dive into the 2022 IIAR> Awards

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The IIAR> Awards winners for 2022 have already been announced, and again, congratulations to all the winners and finalists. But it doesn’t end there. Do you want to know more about the survey results? Do you want to learn about what makes some of the winners and finalists so good at what they do? Then

A Deep Dive into the 2022 IIAR> Awards Read More »

2022 IIAR> Award Winners

2022 IIAR> Awards Winners

Leave a Comment / Amazon Web Services, Forrester, IDC, IIAR> Agency Of The Year, IIAR> Analyst Of The Year, IIAR> AR Professional of the Year, IIAR> AR Team of the Year, IIAR> News, IIAR> Webinar, Schaffer AR, Spotlight AR, Starsight Communications, SugarCRM, The IIAR> Analyst Of The Year (AOTY), The IIAR> AR Professional, Team and Agency of the Year (ARPOTY) /

On 8th December 2022, the Institute of Influencer and Analyst Relations (IIAR>) announced the winners of its annual community awards. In a year of many challenging dynamics, this year’s awards focused on recognising those professionals who drove value for their team and their clients, and on analyst delivering insights that helped drive competitive advantage. Analysts

2022 IIAR> Awards Winners Read More »

IIAR> Awards 2022 logo

Announcing the IIAR> Awards 2022!

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In 2022, we all navigated a year filled with ongoing and unexpected challenges. In a dynamic global marketplace, the need for insights to support a company’s strategic path forward was never clearer. Let’s celebrate the analysts and the analyst relations professionals who helped companies gather and develop insights to press forward and advance. We are

Announcing the IIAR> Awards 2022! Read More »

IIAR> Awards 2021 logo

Announcing the IIAR> Awards 2021!

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At the IIAR>, we believe in taking a stance and recognizing greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.

Announcing the IIAR> Awards 2021! Read More »

The IIAR> Institute of Influencer & Analyst Relations
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