- What are your coverage areas?
Until recently I ran the Risk Management practice at the Info-Tech Research Group. In the last little while however I’ve taken over our Events division. I still have over-arching responsibility for all aspects of the IT Security areas of our taxonomy but now balance it with staying current with everything we write about, as well as everything our clients want us to write about.
- What’s your typical day like?
The typical day starts at about 5:30am so that I can have some quiet time to actually work before the clients and junior analysts need their daily care and feeding. Once 9:00am rolls around it’s inquiry calls, content review, and meetings most of the day. Depending on the specific research cycle there can be briefings (vendors) and interviews (clients). If it’s an events day, it’s a drive to the airport, a plane to somewhere, a presentation and one-on-ones before the hotel room to catch up on the day.
- Now, c’mon, tell me an AR horror story? (more…)
Our ever-popular UK summer networking event is back!
On Thursday 5th July, 5pm BST onwards the IIAR will be holding the networking event of the year.With many of the UK’s top analysts in attendance it’s a great opportunity to mingle with your regular analyst targets and meet some new faces from less familiar firms too. Of course there will be lots of IIAR friends in attendance as well for a pre-Olympics celebration.
We have already had a great response to this year’s event and expect to exceed last year’s attendance of 75 analysts and AR professionals. IIAR members can see who has been invited by checking the invite list on huddle.
We are very grateful to AxiCom for kindly sponsoring this event. AxiCom is a global technology communications consultancy, that builds positioning campaigns for clients through analyst relations programmes, traditional influencer relations and emerging digital and social media channels to create conversations that drive real impact with its clients’ stakeholders.
As always, please email me if you’d like to attend this event and I will send through further details including event location. This event is free for IIAR members and non-IIAR members can attend for £75 per attendee.
Here’s a little reminder that on Wednesday 30th May at 4-6:30pm BST, the IIAR will be holding a Forum with three of the Ovum senior management team. If you didn’t get a chance to meet with Brett at the recent Ovum Industry Congress or would like to find out what you missed this is your opportunity! This will be a panel discussion allowing you to get your questions answered and will be moderated by Simon Levin (IIAR UK Co-Chapter Lead).
- MD – Brett Azuma
- Global Director for IT - Ian Charlesworth
- Global Director for Telecoms - Richard Mahony (more…)
Ultimate Software’s analyst relations team works to communicate clearly and consistently with technology and HR industry analysts. They ensure our product teams have consistent knowledge of best-in-industry approaches and that the analysts are well versed in Ultimate Software’s latest capabilities and customer accomplishments.
As an Analyst Relations Manager you will be instrumental in developing clear and consistent content and executing the communication strategy to ensure all industry communications are pushed out, clear and on point.
Ultimate Software recently ranked in FORTUNE Magazine’s top 100 places to work, coming in at 25th in the nation. This helps explain why Ultimate Software is able to attract and retain the country’s top talent. We pride ourselves on treating our entire team so well they never want to leave. It is preferred for this position to be located in the Ft. Lauderdale, FL or Atlanta, GA office. (more…)
- What are your coverage areas?
euroLAN Research has covered channels (ie Routes to Market) in EMEA since 1993 (we celebrate our 20 year anniversary in March next year). We focus on ITC, Security, Telecoms and Datacomms vendors but could have equally performed channel analysis for most industries.
- What are your opinions of the IT Analysis Marketplace and where do you see it going?
The consolidation appears to be balanced by the start-ups and spin-offs so remains static except that the new entrants have a sharper focus.
- What’s your typical day like?
Check twitter, email and LinkedIn before arriving in the office and catch up with colleagues who are mostly remote and then it’s either desk based research or telephone interviews or getting out talking to channel partners. (more…)
Ever spent a frustrated hour arguing with an executive on why you shouldn’t have 30 slides for a 30-minute presentation? Or time and again had to insist that a Gartner VP doesn’t need to be told about basic market trends proven with stats from a competing analyst firm?
The IIAR, working with the Gartner AR Community team, has lined up an exclusive one and half hour slot with Gartner to answer your questions about how to deliver great presentations when briefing analysts. This will be an invaluable call to anyone in the AR business and give you real ammunition for insisting your executives spend more time preparing analyst presentations. This is a unique opportunity to glean top tips from some of the biggest names in the business and we hope as many of you as possible will join us.
The event will take place on Thursday 7th June from 3:30-5pm BST / 10:30-12midday EDT. You can either attend in-person at the Gartner offices in Egham or dial in via conference call.
Jeff Golterman, GVP Gartner and AR Community Lead (in person – Egham, UK)
Ed Thompson, VP Distinguished Analyst (in-person – Egham, UK)
Bryan Britz, Research Director (conf call – USA)
The IIAR will be holding an informal drinks reception afterwards. This session is for IIAR members only – please email me to take part if you’ve not already done so.
By: Simon Levin, The Skills Connection / IIAR UK Co-Chapter Lead
We saw an interesting blogging spat last week between Stanton Jones of ISG and Lydia Leong at Gartner, with the flames fanned by tweeted comments from Phil Fersht of HfS. The row was centred on some research published recently by Lydia on managed hosting providers, but its ramifications are much wider.
For those who haven’t yet followed the Twitter feeds and blog links, let me try to summarise what’s going on.
Stanton’s charge is that Magic Quadrants serve a purpose by offering insight into vendors and products, but that the high-level nature of the analysis means they are poor primary tools for making choices. He emphasises the lack of nuance possible in a written article, compared with the detailed, customised insight that can be provided via a consulting engagement. And, of course, he is right. (more…)
Filed under: AR, AR Agencies, AR debates, Gartner, Horses for Sources, IT Analysis Firms | Tagged: AR, AR Agencies, AR debates, Gartner, Horses for Sources, IT analysis firms, The Skills Connection | 4 Comments »
Have you ever submitted a vendor briefing request? For those of you who have, and for those who have yet to experience this joy, here’s a humorous and (perhaps only slightly) exaggerated description of the process and some insights into why AR people always seem to struggle with it.
What’s clear is that analysts and executives alike don’t know or care how complicated the process is and don’t appreciate AR folks sometimes …. especially when it goes wrong. I’m sure we all have stories of briefings going wrong before they have even started – because the dial-ins don’t work, or there’s a troublesome time-zone challenge, or because the IP-based telephone network decides to crash.
Munich-based independent communications consultancy OnPR is seeking a part-time PR/AR manager (m/w) to join our talented team.
If you’re interested in helping shape communications strategy for international high-tech clients, and you have at least 4 years agency experience combined with an affinity for technology, then we’d love to hear from you. (more…)
Due to popular demand we will once again be holding KCG’s presentation on the global analyst landscape. It proved a huge hit among US and EMEA AR audiences so we would like to extend the opportunity to those of you in Asia-Pacific to take part.
The teleconference will be held on Wednesday 6th June at 11am Sydney / 9am Singapore when the Knowledge Capital Group (KCG) will be delivering an APJ perspective on the definitive market share and market size numbers for Analyst Firms globally. (more…)