Archive | May, 2011

[Job Posting] Vodafone AR Manager Opportunity, UK

The role involves the implementation of strategic Industry Analyst engagement programmes for both Vodafone Group and Vodafone UK.  These will be specifically designed to increase Vodafone’s reputation – at both a local and international level – with this key external influencer group.

The Industry Analyst Relations Manager works alongside the Senior Industry Analyst Relations Manager in the day to day management of Vodafone’s Industry Analyst communications programme.

This individual is an important spokesperson for Vodafone, acting as a key point of contact for all external industry analyst relationships. Continue Reading →

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IIAR Café at the Forrester IT Forum – 9 June, 2011

The IIAR will be hosting a members-only networking opportunity during the Forrester IT Forum, 8-10 June 2011 in Barcelona.

This will be your chance to discuss pertinent AR issues, as well as hear more about the latest news from within the IIAR. Discussion will include; IIAR future plans and upcoming events. This is a great opportunity to help shape and influence planned topic areas for 2011. Take a 45-minute break away from the hectic meetings scheduled and maximise your stay by networking with peers in the analyst and influencer relations community in a relaxed setting. Hosting the Cafe will be Ed Capps from ARInsights.

For details of the event and to register your interest please email: henrietta(at)analystrelations(dot)org.

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[JOB POSTING] Consultants’ Program Manager (Berks, UK)

Global Interface is a firm of International Recruitment Consultants and we partner with Unified Communications and Call Centre Software vendors throughout Europe.

We are working with an American UC and Call Centre software vendor that is well established in Europe already but it is looking to further expand. The organisation is recognised as sector leaders by most industry commentators and analysts and the environment is described as progressive, exciting and stimulating.

An opportunity has been created for a Consultants’ Program Manager to promote the organisations solutions to Independent Consultants and Industry Analysts. The role is an EMEA wide position with the majority of your time will be spent in Europe.

The company has a network of offices throughout the world and despite the current climate they have managed to grow and expand their business, due to innovative products, a supportive and encouraging culture and a high corporate profile. The organisation offers excellent career development opportunities, an attractive salary and a flexible working environment.

The UK office is based in Slough, Berks. You would be expected to visit offices across EMEA, so a second European language would be ideal.
Experience of working within the IT and Telecoms arena previously is essential.

Contact: Nathan Wills / Managing Partner, Global Interface, +44(0)1622 664554, nathan at globalinterface dotcodotuk

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[Job Posting] NetApp Seeks Senior Manager, AR – Sunnyvale, CA

NetApp is looking for a Senior Manager to join their AR team in Sunnyvale, CA. This member of the team will be responsible for the program’s success with one of the company’s market segments. Reporting to the Senior Manager of Worldwide AR, this position will accelerate and evolve the existing AR program helping the company to:

1) Develop more strategic relationships with our community of analysts

2) Provide internal teams with strategic consul on direction, products and services

3) Drive deals with analyst support

4) Broaden visibility of the company, its strategy and core products. Continue Reading →

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[Job Posting] AR Executive Opportunity – Large ICT Company, Mumbai

Corporate AR Executive (Support)

The Industry Analyst Relations (AR) program of this firm is organized to leverage the resources of the industry analyst community; inbound for learning and outbound for influence.  As an integral part of Corporate Marketing, these functions will be directed by a Corporate AR Center of Excellence (CoE) and implemented with the support of ISU and regional AR resources to achieve the goals of enhancing the corporate brand, support sales efforts and extend the business units’ outreach into the analyst community.

Role Brief: To meet the stated goals, the AR CoE will manage the strategic relationships for identified firms and specific analysts direct the ongoing Corporate AR program and support the Business Units’ AR functions.   This role will support the internal management and external relationship functions of the CoE.  It is based in Mumbai and will report to the Head, AR CoE. Continue Reading →

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Around Pim Bilderbeek from The METISfiles in 10 questions

Today’s featured analyst is Pim Bilderbeek (@pbilderbeek), ex-IDC, now running independent analyst firm The METISfiles (@metisfiles, blog) together with Marcel Warmerdam and Simone de Bruin (both ex-IDC as well).

1. What are your coverage areas?
The METISfiles covers three themes: Elastic Enterprise, Connected Worker and Partner Ecosystems. I am principal analyst for the Elastic Enterprise theme. My colleagues Marcel Warmerdam and Simone de Bruin cover the Connected Worker and Partner Ecosystem themes respectively. These connected themes, each influenced by innovation in technology, represent the foundation of our research programme.
Elastic Enterprise is about on-demand consumption of IT and Telecoms. Connected Worker covers changes in worker technology, workflow and employer-worker relationships. Partner Ecosystemexplores how ICT vendor channel, alliance, and partner strategies are changing and adapting to accommodate on-demand ICT consumption by elastic enterprises and connected workers. Continue Reading →

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Ovum divorces from Datamonitor and graduates to Informa ownership

There has been some talk in AR circles for a few months now about a reorg at Ovum but the firm remained remarquably quiet about it.  So in advance of tomorrow’s AR community call, here are some details about what’s going on.

All their analysts were gathered today near Heathrow for the Ovum Industry Summit, a customer event quite similar in form to the old Butler Group Symposia. Continue Reading →

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[Job Posting] Large ICT Company Seeks AR Manager – Mumbai, India

Manager, Corporate Analyst Relations

The Industry Analyst Relations (AR) program of this firm is organized to leverage the resources of the industry analyst community; inbound for learning and outbound for influence.  As an integral part of Corporate Marketing, this function will be directed by a Corporate AR Center of Excellence (CoE) and implemented with the support of ISU and regional AR resources to achieve the goals of enhancing the corporate brand, support sales efforts and extend the business units’ outreach into the analyst community.

Role Brief: To meet the stated goals, the AR CoE will manage the strategic relationships for identified firms and specific analysts, direct the ongoing Corporate AR program and support the Geo and Business Units’ AR functions.  This role is one of two that (1) supports Business Unit analyst relation activities, (2) conducts assigned CoE program administrative functions, and (3) directs assigned analyst firm relationships.  It is not a supervisory grade level position.  It is based in Mumbai and will report to the Head, AR CoE. Continue Reading →

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IIAR discussion group – So Where AR You Going?

Recently, the IIAR held a discussion group on AR careers following a series of blog posts by Marc Duke (@marcduke) on this topic.

AR still suffers from being in the shadow of PR and like Marc, most of those taking part in the call had fallen into AR careers by accident. What can we do, as an industry, to spread the word?

Fionnula Fitzsimons (@fionnula) from Bite Communications and Stephen England (@sfengland) from KCG emphasised that we need to do more PR to differentiate ourselves from PR. KCG estimates that there are about 1,500 full-time AR professionals globally – tiny in comparison to those engaged in PR. Even the investor relations community, perhaps the closest in terms of job function to AR, boasts around 100,000 members.
It’s difficult for such a small group to make much noise, and AR is a difficult story to tell. How many of our families really understand what it is that we do? The responsibility rests with us as AR managers to keep educating those around us on the value of analysts and AR to our organisations. As Stephen England put it, “if we each teach one PR person, one marketing person, and one sales person a quarter of what we do, our ecosystem would increase dramatically.” Marc Duke also felt that the IIAR could help raise the profile of AR by getting more content into the mainstream technology and marketing/PR trade press. Continue Reading →

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