Ludovic Leforestier

Ludovic Leforestier (@lludovic and LinkedIn) is a recognised thought leader in influencer and analyst relations. He has over 20 years of hands-on analyst relations experience with the very best AR teams such as Oracle and IBM and has built two world-class analyst & influencer relations departments at management firm BearingPoint and AdTech leader Criteo. At BearingPoint, he also led the launch and development of the BearingPoint Institute. He has co-founded the Institute of Industry Analyst Relations (IIAR>) and is currently serving as one of its Board Members. He is the founder of Starsight Communications, a dedicated AR agency.

IIAR PRESS RELEASE: THE IIAR ANNOUNCES ANALYST RELATIONS CERTIFICATION

London, 1 October 2009: Today, the Institute of Industry Analyst Relations (IIAR) is announcing its Analyst Relations Certification examination, the first independently administered qualification for analyst relations (AR) professional. The examination is aimed at encouraging AR managers to master best practices, analyst protocol, and basic knowledge of the industry. AR professionals who take the examination,

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Ray Wang named IIAR Analyst of the Year 2009

London, 25 August 2009: The Institute of Industry Analyst Relations (IIAR) today named Ray Wang, most recently Vice President, Principal Analyst with Forrester Research Inc., as its Analyst of the Year for the second year running. Ray was nominated by a global survey of 137 analyst relations professionals. Runners up for the title were Jon Collins

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Brief summary of the last IIAR> AR Forum presentation by Datamonitor

Duncan Chapple from Lighthouse AR has posted on his blog the following entry: Datamonitor, Ovum & Butler cohabitation makes AR easier (Analyst Equity). It’s a good summary of the last IIAR London Forum, kindly hosted by David Rossiter from Sunesis and at which Mark Meek / Datamonitor CEO and David Mitchell / SVP IT Research.

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Gartner engages in debates on their blog

Following some critical comments from a vendor on a Magic Quadrant, Gartner analyst Andreas Bitterer posted an answer on his own blog: Setting the Record Straight While personally I would not say that publically challenging a research piece is likely to produce a positive outcome for a vendor, it’s refreshing to see a Gartner analyst

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Around “JC” Jung, SVP Consulting Services from PAC in 10 question

Today we have the pleasure to welcome our guest analyst for the world famous IIAR ten questions interview: Jean-Christian Jung is a Senior Vice President Consulting Services at PAC (Pierre Audoin Consultants). JC is based in New York and you can read his thoughts on their collective blog. What are your coverage areas? IT Services and sourcing

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Kudos to the Gartner Ombudsman for asking tough questions

I read this post on the new Gartner Ombudsman blog today: How confidential is “confidential” information? It’s about what happens when an analysts defects to join your competitors. Granted, there is no simple answer and in reality we’re in a very incestuous industry, but kudos to Nancy Erskine for asking tough questions. Personally, my sense

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Are local analysts “untouched” and influential?

Following a long week at Oracle Open World, I attended the West Coast IIAR meeting organised by Peggy O’Neil from H&K and hosted by Evan Quinn from HP, with several of my colleagues and a room full of AR peers. Carter from SageCircle interviewed me (and Annemiek Hamelink from Wagged) after that exhausting week:Oracle’s Ludovic

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Around David Mitchell / Ovum in 10 questions

We have the pleasure today of  welcoming David Mitchell, Senior Vice President, IT Research, Ovum and Research Fellow, Datamonitor Group. David has his own blog on IT issues in Asian and other emerging economies: Geosophical Technologies. What are your coverage areas? Very wide. I’ve published about a range of things. In terms of industry verticals I’ve

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Why AR professionals should consider joining IIAR « SageCircle Blog

Carter Lusher and Peggy O’Neil have articulated better than I could have the benefits of the IIAR for its members after last week’s meeting:Why AR professionals should consider joining IIAR « SageCircle Blog And I take the opportunity to thank Peggy, who joined the IIAR board together with Sally Elliott from BT, for organising this

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The IIAR> Institute of Influencer & Analyst Relations
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