An update from Ovum

Since the last post I wrote on Datamonitor/Ovum/Butler after Mark Meek and David Mitchell came to present at the IIAR London Forum, they have been busy streamlining the organisation and bring together their research products.

I’ve had many conversations with them, and as far as I can tell, they seem to be executing well:

– As promised, the IT brands have all been consolidated under Ovum. Datamonitor provides the line-of business/non-IT research and Orbys provides sourcing research. Butler events are to be co-branded, as Ovum Butler.

– Clients should now have a single sales rep, apart from large international clients where it makes sense to have sales representatives in each market e.g. US and EMEA

– The research portfolio is being consolidated, and new research will all be in a consistent format. This process will take place over the next 3 months or so

– There will be a single team of analysts, with topic coverage areas grouped by horizontal technologies and services under Tim Jennings and the verticals under Ian Charlesworth

– The telco is pretty much unchanged, apart from the addition of a new set of contact centre research

Ovum’s running a webinar tomorrow; I’ve pasted the invite below with their permission.

What do you think?

Imagine a technology analyst firm that understands the specific business issues of your industryWelcome to the new world of Collaborative Intelligence As of today Ovum has integrated it’s IT offering with Datamonitor Technology and Butler Group creating a single, more powerful research partner under the Ovum brand. In addition Ovum’s 150+ ICT analysts will be working side-by-side with the Datamonitor Group’s 350+ business analysts – an approach which we call Collaborative Intelligence. This Collaborative Intelligence approach will produce research and analysis that tackles the problem of the business value of IT. Attend our online launch webinar Dial in and find out why SageCircle – Analysts of Analysts – say “The reorganization shows real promise to shake up the analyst market”. Join David Mitchell, Ian Charlesworth and Tim Jennings, Directors of technology research who will introduce the new research agenda, Collaborative Intelligence philosophy and how it will benefit your company. Wednesday 23rd September – 2.30pm GMT, Daylight Time (GMT +1, London)/8.30am EST – Book now >>