Improvements Are In the Works!

One of the IIAR Board’s goals for 2012 and beyond has been to improve both the depth and frequency of its engagement with IIAR members and the AR community at large. The new Board of Directors has been planning for this, and we’re now moving into “execution mode” to put those plans into action.

We’ll be adding some new upgrades and capabilities to the IIAR web presence, which you should find useful.  To begin to make these operational, we’ll be taking the IIAR web site off-line this coming weekend, from Friday afternoon March 30 through Sunday night April 1.  Don’t panic — everything should be back up and running seamlessly by Monday morning, April 2 if not before.

Stay tuned and watch this space for some exciting news from the IIAR about our new capabilities!

[Job Posting] AR/PR Specialist for Cynergy – Houston, TX

We’re Cynergy, a premier experience agency in search of a creative, organized, and energetic Analyst Relations/Public Relations Specialist to join our Marketing team. You will play a key role in educating and informing industry analysts, press and the public about Cynergy and our services. The main task here is to support Sales and Marketing efforts by driving awareness of the company and services through the analyst, social and press routes and to foster relations within the market. We’re looking for an experienced AR/PR professional with a knowledge and background in technology who is passionate, strategic and organized. Continue reading

Has time come for a disruptive analyst firm?

Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites.

As with fine wines and corporate buying trends, so goes analyst firms.  The shift of power from IT to Business signifies a move from Wine to Champagne….

Ray (@rwang0, LinkedIn, blog) writes here about the latest IIAR Forum London and he’s got a few interesting points.

  1. Client base and research approach
    • There’s a wine analogy there: Gartner is like a Bordeaux (predictable blends) and Forrester is more like a Burgundy (more variable but sometimes great). Continue reading

IIAR Exam version 2.0 Launched Today

We are pleased to announce that work has been completed on the IIAR Certified Professional Exam and version 2.0 is now available online.

All current Board members and Secretary have completed the test successfully and are proud members of the IIAR Certified Professional LinkedIn club. We thought it was important to practice what we preached and so having sat the original test, the Board got together to look at questions which needed clarifying, updating or taking out altogether. Criticisms of the old test had included complicated wording, confusion over double negatives and some of the multiple choice options. We’ve gone through each question with a fine tooth-comb and are now happy that the test offers straight forward questions, with questions relating to today’s challenges and demands of the AR professional.

There are a few less questions, now 117 in total rather than 120 but the time limit of 90 minutes remains the same, which should give candidates plenty of time to double-check answers where necessary. It is an open-book exam and can be taken at any time but it must be taken in one sitting.

Candidates who would like to take the test should email the IIAR Secretary who will send through unique login details and password so you can access the test. Continue reading

More stars move into the Constellation

The Constellation Research team at the IIAR London Forum, March 2012The IIAR’s UK chapter had a highly interactive discussion on March 14 thanks to the presence of Constellation Research‘s R “Ray” Wang (@rwang0)  and three star analysts who’ve joined his firm as vice-presidents and principal analysts: Alea Fairchild (@afairch), Charles Brett (@charlesbrett) and Paul Papadimitriou (@papadimitriou).

The meeting at the IIAR London Forum, organised by Simon Levin in the plush Bell Pottinger, HQ heard a pointed discussion on the development of new value propositions in the analyst industry, reflected by the successful growth of Constellation, which only launched in 2010. Continue reading

Drinks with Constellation Research: London – Wednesday 14th March

In London tomorrow and want to meet R “Ray” Wang (@rwang0, LinkedIn) and other members of the Constellation Research team?

This is your chance.

Constellation Research and the IIAR are organising drinks at a bar in central London (Chancery Lane area) on Wednesday 14th March 2012, from 6.15pm.

As well as Ray, we’re delighted to have Paul Papadamitriou, Alea Fairchild and Charles Brett from Constellation Research join us.

If you’re in AR and would like to come along, then please email David Rossiter for details or DM @iiar.

(The drinks start after tomorrow’s IIAR Forum when Ray and his colleagues will be talking.  Do let David know if you’d also like to attend that as well as – or instead of – drinks!)

IIAR Teleconference: Linking your AR outreach with sales

On Tuesday March 27th, 4-5pm GMT / 11-12pm ET / 8-9am PT the IIAR is holding a teleconference with a panel of experts  on linking AR with sales. During this session, we’ll be discussing:

  • Why linking AR with sales is key to AR’s success
  • Educating the sales force on analyst influence and the role of AR
  • Customer references – improving their quality and quantity and how working with analysts can multiply their value
  • Is there a place for sales in AR metrics?

Panelists:

  • Fionnula Fitzsimons, Associate Director and Head of AR – Bite Communications
  • Rob Petrucelli, Senior Manager, Global Director, Technology AR – Accenture
  • Stephen England, President & Partner – KCG / IIAR Board member
  • Moderator: Hannah Kirkman, AR Consultant – Richmond Green

This call is open to all IIAR members.

IIAR Sydney Forum: The Who, What, Why, Where & How of Analyst Social Media Use in APJ

Drawing on Intelligen’s recent Understanding the Influencers survey of more than 130 analysts across APJ, Dave Noble (MD – Intelligen AR / IIAR Board member) will discuss use of various social media platforms by regional and country analysts and address some key questions for AR professionals in this region:
  • Which analysts are using social media, and what are they using it for?
  • What social media platforms do analysts prefer, and how does this differ by location and activity?
  • Why AREN’T some analysts using social media?
  • What do AR professionals need to think about when developing a social media strategy?
Date / Time: Wednesday April 11 2012 from 4-7pm NSW 
Location: North Sydney, Australia
If you would like to attend please email Dave Noble who will provide further details. For those not able to make it in person a Webex and bridge line will be available.
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