March 2012

[Job Posting] AR/PR Specialist for Cynergy – Houston, TX

We’re Cynergy, a premier experience agency in search of a creative, organized, and energetic Analyst Relations/Public Relations Specialist to join our Marketing team. You will play a key role in educating and informing industry analysts, press and the public about Cynergy and our services. The main task here is to support Sales and Marketing efforts by

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Has time come for a disruptive analyst firm?

Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites. As with fine wines and corporate buying trends, so goes analyst firms.  The shift of power from IT to Business signifies a move from Wine to Champagne….

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IIAR Exam version 2.0 Launched Today

We are pleased to announce that work has been completed on the IIAR Certified Professional Exam and version 2.0 is now available online. All current Board members and Secretary have completed the test successfully and are proud members of the IIAR Certified Professional LinkedIn club. We thought it was important to practice what we preached

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Drinks with Constellation Research: London – Wednesday 14th March

In London tomorrow and want to meet R “Ray” Wang (@rwang0, LinkedIn) and other members of the Constellation Research team? This is your chance. Constellation Research and the IIAR are organising drinks at a bar in central London (Chancery Lane area) on Wednesday 14th March 2012, from 6.15pm. As well as Ray, we’re delighted to have

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IIAR Teleconference: Linking your AR outreach with sales

On Tuesday March 27th, 4-5pm GMT / 11-12pm ET / 8-9am PT the IIAR is holding a teleconference with a panel of experts  on linking AR with sales. During this session, we’ll be discussing: Why linking AR with sales is key to AR’s success Educating the sales force on analyst influence and the role of

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IIAR> Sydney AR Forum: The Who, What, Why, Where & How of Analyst Social Media Use in APJ

Drawing on Intelligen’s recent Understanding the Influencers survey of more than 130 analysts across APJ, Dave Noble (MD – Intelligen AR / IIAR Board member) will discuss use of various social media platforms by regional and country analysts and address some key questions for AR professionals in this region: Which analysts are using social media, and

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