Tag Archives | IIAR Forum

[Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously

By: Dr Neil Pollock, University of Edinburgh Business School

After several years’ research on industry analysts and IT Research firms there are some interesting conclusions to be reached on how industry analyst firms are exerting influence on IT vendors and their product markets. This is just a snapshot of some of Dr. Pollock’s findings.

1. Industry Analysts Stifle Novelty

The first point shows how industry analysts are one of the new ‘institutions of information technology’ with the cognitive authority to shape technological fields. One common way they do this is through proposing names and definitions for emerging technological trends, an activity with positive and negative consequences. We saw, for instance, how this could stifle innovation. IT vendors offering new kinds of products were penalised if their technologies did not conform to standard product definitions. We observed how one seemingly novel solution belonging to a newcomer received a critical review, which led to its rejection from a major procurement contest, effectively calling into question the robustness of its solution. The suggestion here is that industry analysts can help but also hinder innovation. Continue Reading →

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IIAR APJ Forum: Forrester continues to expand its operations in Asia/Pacific

By: Dave Noble, IIAR Board Member & APJ Chapter Lead

Forrester VP Dane Anderson (left) and senior analyst Tim Sheedy at last week’s APJ Forum

Just over 12 months since acquiring Asia/Pacific firm Springboard Research, Forrester Research continues to invest in the region with a view to significantly increasing its market share, particularly in the end-user space.

Speaking at the IIAR’s APJ Forum in Sydney last week, Forrester vice president & AP region manager, Dane Anderson, said that based on Q2 sales technology vendors now represented less than 50 per cent of the firm’s revenues in the region and that end-users would continue to be a major focus.

“We want to aggressively build out our end-user business… we can serve our vendor clients better by understanding their (end-user) clients more completely,” he said. Continue Reading →

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Forrester Research Chief Marketing & Strategy Officer to Speak at IIAR UK Forum

Our next IIAR Forum in London is going to be a very special one!

We have two fantastic speakers lined up and are extremely privileged to be able to host such distinguished guests in what we believe will be a truly valuable Forum for all those in the AR profession.

Please mark your diaries: Thursday 27th September, 4-6:30pm BST

Forrester Research Chief Marketing & Strategy Officer, Tom Pohlmann will be making his way from the US especially to meet with IIAR members and discuss Forrester Research’s plans and strategy. This is a unique opportunity to speak with and hear from one of the most influential executives within Forrester Research and have your questions answered directly on the future of the company and why you should continue your investment as a client / prospect.

In addition to that we have Dr. Neil Pollock, Reader in Information Systems from the University of Edinburgh School of Business who has carried out the first ever academic study of industry analysts and the kinds of influence they wield on IT decision makers and IT vendors. His talk will report on some of the top line findings of this research. Continue Reading →

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IIAR APJ Forum – Forrester APJ Update with Dane Anderson, VP Forrester

The next IIAR APJ Forum will be held on Wednesday 25th July at 4pm Sydney / 2pm Singapore / 11:30am India at Forrester’s offices in Sydney with webex facilities for those who wish to dial in.

Dane Anderson (VP – Research Director and Region Manager, Forrester) has kindly agreed to provide IIAR members with a detailed update on where Forrester is at in the Asia-Pacific/Japan (APJ) region and an update 12 months after the Springboard acquisition. This will very much be a members-led discussion and so this event provides a great opportunity to ask questions that affect your business.

Following the event there will be informal networking with AR peers and the broader analyst community at the Cargo Bar, Darling Harbour from 5:30pm Sydney time onwards.

This session is free for IIAR members. Non-members can pay $A25 to attend via conference call or $A100 to attend in person. Please contact me to secure your place and receive further details or to request an invoice for payment. The event will be hosted by Dave Noble, IIAR Board Member.

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Ovum lays out its strategy to the IIAR

Last week the IIAR was given an insight into the new strategy at Ovum in a one and a half hour Q&A session with four of the company’s top executives.

The in-person event in London saw Ovum’s MD (Brett Azuma), Global Director for IT (Ian Charlesworth), Global Director for Telecoms (Richard Mahony) and Chief Telecoms Analyst (Jan Dawson) all take time out of hectic schedules to personally answer IIAR members’ questions and provide an update on the company’s future direction.

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IIAR UK Summer Networking Event: Thurs 5th July, 5pm

Our ever-popular UK summer networking event is back!

Sponsors IIAR UK Summer Event 2012

On Thursday 5th July, 5pm BST onwards the IIAR will be holding the networking event of the year.With many of the UK’s top analysts in attendance it’s a great opportunity to mingle with your regular analyst targets and meet some new faces from less familiar firms too. Of course there will be lots of IIAR friends in attendance as well for a pre-Olympics celebration.

We have already had a great response to this year’s event and expect to exceed last year’s attendance of 75 analysts and AR professionals. IIAR members can see who has been invited by checking the invite list on huddle.

We are very grateful to AxiCom for kindly sponsoring this event. AxiCom is a global technology communications consultancy, that builds positioning campaigns for clients through analyst relations programmes, traditional influencer relations and emerging digital and social media channels to create conversations that drive real impact with its clients’ stakeholders.  

As always, please email me if you’d like to attend this event and I will send through further details including event location. This event is free for IIAR members and non-IIAR members can attend for £75 per attendee.

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IIAR UK Forum reminder: Your chance to hear about the future of Ovum

Here’s a little reminder that on Wednesday 30th May at 4-6:30pm BST, the IIAR will be holding a Forum with three of the Ovum senior management team. If you didn’t get a chance to meet with Brett at the recent Ovum Industry Congress or would like to find out what you missed this is your opportunity! This will be a panel discussion allowing you to get your questions answered and will be moderated by Simon Levin (IIAR UK Co-Chapter Lead).

Ovum speakers:

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[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin

I was sitting in the middle of a noisy intellectual ruckus about the future of research and advisory services some weeks back when an odd thought struck me.

It was at the London IIAR meeting in March, where R “Ray” Wang and his Constellation all-stars were agitating for radical change in the research industry. Ray was talking about new models, new delivery methods, and new value propositions, while some very respected AR practitioners were questioning the value of his approach. Did the world need this kind of shake-up? And, if so, was it really going to change the nature of AR’s dealings with analysts?

I was supposed to be keeping the peace and chairing the meeting. But I kept being distracted by thoughts about whether all this might be relevant to me.

I suspect our clients at The Skills Connection have a narrow view of AR, centered almost entirely on the analysts’ impact on buying decisions.

And this thought made me ponder how much that’s true for AR in general. Continue Reading →

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IIAR UK Forum: Come and meet Ovum’s Senior Management Team

For the next IIAR UK Forum in London on Wednesday 30th May at 4pm BST, we’re delighted to welcome Ovum MD Brett Azuma, Global Director for Ovum IT Ian Charlesworth, and Global Director for Ovum Telecoms Richard Mahony. We’re meeting with Brett, Ian and Richard just after the Ovum Industry Congress, being held in London from the 23-24 May, so this will be a great opportunity to hear the latest news at Ovum and what’s upcoming, and find out more about Ovum’s strategy and how this is developing.

In addition, David Treacher (Industry AR Manager, Dassault Systemes) will be sharing his insights on how he runs a global AR programme. This will be an opportunity to share experiences and views of the analyst companies that we all typically work with.

Plus there will be updates from IIAR Board member, David Rossiter and the IIAR UK chapter.

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Social Media In the Eyes of Asia-Pacific Analysts

Last week, IIAR Board Member and APJ Chapter Lead – Dave Noble – presented his findings from the latest Intelligen annual survey* on what analysts are looking for from AR in APJ. Discussion focused on social media and what this means for the AR professional.

According to analysts in APJ the number one social media channel is LinkedIn. On average, 61% of APJ analysts use LinkedIn for research “often” or “sometimes”. This echoes sentiments expressed by a panel of analysts at the IIAR’s UK Forum last September. It seems that while analysts have mixed opinions over the real value of LinkedIn, most use it for some form of research and to a lesser extent, for promotion.

In India, LinkedIn is a particularly popular platform with 90% usage, for a mix of both research and promotion. You may be interested to read this article about what recruiters look at when reviewing LinkedIn profiles.

Source: Intelligen Pty Ltd, April 2012

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More stars move into the Constellation

The Constellation Research team at the IIAR London Forum, March 2012The IIAR’s UK chapter had a highly interactive discussion on March 14 thanks to the presence of Constellation Research‘s R “Ray” Wang (@rwang0)  and three star analysts who’ve joined his firm as vice-presidents and principal analysts: Alea Fairchild (@afairch), Charles Brett (@charlesbrett) and Paul Papadimitriou (@papadimitriou).

The meeting at the IIAR London Forum, organised by Simon Levin in the plush Bell Pottinger, HQ heard a pointed discussion on the development of new value propositions in the analyst industry, reflected by the successful growth of Constellation, which only launched in 2010. Continue Reading →

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Drinks with Constellation Research: London – Wednesday 14th March

In London tomorrow and want to meet R “Ray” Wang (@rwang0, LinkedIn) and other members of the Constellation Research team?

This is your chance.

Constellation Research and the IIAR are organising drinks at a bar in central London (Chancery Lane area) on Wednesday 14th March 2012, from 6.15pm.

As well as Ray, we’re delighted to have Paul Papadamitriou, Alea Fairchild and Charles Brett from Constellation Research join us.

If you’re in AR and would like to come along, then please email David Rossiter for details or DM @iiar.

(The drinks start after tomorrow’s IIAR Forum when Ray and his colleagues will be talking.  Do let David know if you’d also like to attend that as well as – or instead of – drinks!)

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IIAR Sydney Forum: The Who, What, Why, Where & How of Analyst Social Media Use in APJ

Drawing on Intelligen’s recent Understanding the Influencers survey of more than 130 analysts across APJ, Dave Noble (MD – Intelligen AR / IIAR Board member) will discuss use of various social media platforms by regional and country analysts and address some key questions for AR professionals in this region:
  • Which analysts are using social media, and what are they using it for?
  • What social media platforms do analysts prefer, and how does this differ by location and activity?
  • Why AREN’T some analysts using social media?
  • What do AR professionals need to think about when developing a social media strategy?
Date / Time: Wednesday April 11 2012 from 4-7pm NSW 
Location: North Sydney, Australia
If you would like to attend please email Dave Noble who will provide further details. For those not able to make it in person a Webex and bridge line will be available.
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IIAR London Forum: Meet R “Ray” Wang and discuss the future of the industry analyst

Ray Wang (@rwang0)

You’ve almost certainly heard of R “Ray” Wang. First with Altimeter and now with Constellation Research, Ray is positioning himself at the forefront of a new breed of analysts. He and his colleagues are setting out to challenge the monopoly of the existing big firms by introducing new business models and approaches.  Agree with him or not, Ray is a man on a mission to re-create the analyst industry.

We’re delighted to be able to offer IIAR members the opportunity to come and meet Ray and his colleagues  at our London Forum on Weds 14th March 2012, 4pm GMT onwards.

For this event Ray will be accompanied by fellow Constellation Research analysts:

Paul Papadamitriou – VP and Principal Analyst

Alea Fairchild – VP and Principal Analyst

Charles Brett – VP and Principal Analyst

Please register for further details. If you are unable to make it in person would like to dial-in please let me know via email.

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Cloud Set to Dominate 2012

The UK’s recent IIAR Forum saw both IDC and Ovum present their predictions for the IT industry in 2012.

Cloud came through as the area of focus for 2012 and will be the dominant platform. While SaaS spend will be more discretionary, PaaS will be the fastest growing platform accounting for 80% of the volume of new applications distributed by the cloud, according to IDC. Ovum also put cloud as one of their key 2012 Super Themes saying there will be an evolution in the cloud with a focus on how to build the private cloud. Their feeling was, as with IDC, was that PaaS would be the fastest growing cloud segment and that enterprise adoption of the public cloud would significantly increase over the year.

Jane Doorly, VP of IDC discussed the industry’s shift to the “third platform” built on mobile, cloud, social, and Big Data technologies which will accelerate in 2012 forcing the industry’s leaders to make bold investments and fateful decisions. Continue Reading →

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IIAR APJ Forum and Christmas Drinks – Sydney, Australia

The IIAR APJ will be getting together ahead of the Christmas holidays for an in-person Forum and networking drinks on Tuesday 6 December in Sydney.

The IIAR APJ Forum meeting will be held from 4pm – 6pm in North Sydney to discuss member requirements and plans for the coming year. This is a members-only session.

This will be followed by a Christmas drinks event at a nearby venue open to anyone in the AR or analyst communities. This one’s not sponsored so everyone will be buying their own drinks but it’s a great opportunity to catch up and network. No agenda. No messaging. No PowerPoint!

Time: Tuesday December 6, 6pm until late

Place: The Treehouse, 60 Miller St, North Sydney

If you would like more details about this event please contact Dave Noble via email.

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IIAR USA Virtual Forum: 2012 Predictions

A distinguished panel of US analyst experts will be discussing hot trends for 2012 in the world of IT services and software for 1-hour on Wednesday 30th November at 11am ET / 8am PT / 4pm GMT.

Guest speakers:

Phil Fersht, Founder & CEO, HfS Research

Mark Smith, CEO & Chief Research Officer, Ventana Research

Moderator: Gerry Van Zandt, HP

We are delighted to have such a distinguished line up of panellists. Both Mark and Phil are IIAR Analyst of the Year award winners having been voted by you as the most respected analysts in the business.

If you would like to take part in this call please email me to confirm your place and receive dial-in details. This call is for IIAR members only.

 

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Social media for the APJ AR pro

IIAR Asia-Pacific recently held a virtual forum to discuss social media. It was a great opportunity to talk more about one of the current hot topics in the AR industry and how it relates to the local APJ markets.

Discussion centred on different uses of varying social media channels leading to the conclusion that social media represents an extension to personal communication preferences. For Steven Noble, (Senior Analyst / Forrester), social media is a normal part of his working life and used through the development of a research paper. At each step social media plays its part; awareness gathering, development of research topic ideas, information gathering, surveying, publishing, promotion. Continue Reading →

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IIAR Bangalore Forum meet to discuss the Indian AR community

IIAR Bangalore Forum delegates

The recent IIAR Bangalore Forum, hosted by Aarti Patil (WNS / IIAR India Chapter Lead) proved a huge success and the perfect networking opportunity for AR professionals in India. Discussion focused on key highlights of the changing landscape of the Indian analyst relations (AR) community. This encompassed the evolving approach needed, maturing expectations and tools and practices put to address the needs of the influencer community. While pinning your mark on a relevant industry research report still comes top on the agenda item of any analyst relations professional, supporting the sales organization is fast becoming the next top item on the agenda list.

Other discussions included; technology market overview for India and the value of social media to AR in India.

The IIAR would like to thank our Guest Speaker of the day Ms. Sudha Kumar, CEO – Prayag Consulting who provided an overview  on the “India Market” and shared perspectives on ”Expectations from the Indian analyst relations community”. Also thank our kind host of the day – Infosys.

IIAR members can find the full notes on huddle along with the presentation from Prayag Consulting.

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[IIAR London Forum] LinkedIn the number one social media site for analysts

LinkedIn is emerging as the new, more ‘serious’ forum for corporate social networking. It is useful, functional and widely recognised as a business tool. Some sites, such as twitter and facebook, can too often blur personal and professional with potentially damaging or simply embarrassing consequences. LinkedIn, however, is more focused on work contacts, history and trips overseas. The mobile app has further aided LinkedIn’s popularity making it a useful tool for analysts on the go.

This and more was discussed at the latest IIAR Forum by a guest panel of analysts in front of a packed crowd of AR professionals. Continue Reading →

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