On Tuesday September 24th the UK chapter held its latest forum. There were three separate presentations and discussions at this forum: reviews of the research focus and relevance of both IHS electronics & media and Analysys Mason telecoms research. The final session was a presentation and discussion led by The Skills Connection. This gave attendees a chance to peek behind the sales curtain at these types of firms sharing some details on the practices and focus of sales in the large analyst houses, midsize specialists and small boutiques. The Forum concluded with the group sharing a range of best practices to bear in mind around briefings, events and annual contracts. The full report is available here as well as the Analysys Mason presentation and recordings of the meeting are available for IIAR members on our Huddle extranet.
The first of the Autumn season of IIAR UK Forums will take place on the 24th September, in London. With arrivals from 3:45pm, an agenda between 4pm – 6pm and to be followed by informal drinks and networking this is a great opportunity to catch up with old friends and make new contacts.
Times: Arrival from 3:45pm. Agenda between 4pm – 6pm. Followed by informal drinks and networking
Venue: Confirmed by follow up email. Continue Reading →
- What are your coverage areas?
I run the Mobile Content and Applications research programme for Analysys Mason, and I’m responsible for all of our published research covering anything that happens on a mobile handset, excluding traditional voice calls and SMS. That includes application stores, specific niches such as gaming or mobile video and mobile advertsing, plus consideration of non-phone substitute devices. The analysts work pretty closely at Analysys Mason, so I also get involved with our mobile broadband, Internet of Things, fixed broadband and connected home research. In fact, I tend to get involved in pretty much anything that is new and exciting and consumer oriented. Continue Reading →