The IIAR> is pleased to announce an open discussion forum for its members to exchange best practices about managing vendor evaluations, such as the Gartner Magic Quadrant, the Forrester Wave, the IDC Marketscape, etc… For many technology markets and submarkets, vendor evaluations are the most critical element of a strategic marketing plan. With Gartner in […]
Forrester has just refreshed the methodology for its Wave, how does it stack up against the Gartner Magic Quadrant? Join this conversation with analyst relations leaders and Forrester.
IIAR> Analyst Firm Webinar: Forrester Wave Update, 16th July Read More »
Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for
IIAR> Webinar: Forrester in 2020 Read More »
At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries
Constellation and the curse of the (not so) magic quadrant Read More »
Professor Neil Pollock looks at the role industry analysts play in creating today’s markets and asks: Who is shaping this dynamic digital world?… The words digital economy conjure images of young, tech-savvy entrepreneurs breaking moulds in a world where technology is disruptive. But could the reality be much more mundane and mercantile?
Who’s really shaping the digital future? Read More »
Last week IIAR hosted a call with AR professionals about sharing best practices for managing the Forrester Wave. The IIAR last month published a paper about the Wave, which outlined common best practices in dealing with this high profile research report. Forrester is also in the middle of reviewing changes to the methodology, although it has
IIAR Best Practices Paper: managing the Forrester Wave Read More »
Tomorrow, we’ll be holding our regular discussion group call, and this month the topic is ‘Managing the Forrester Wave’. The session will be led by Peggy O’Neill, who recently authored a white paper for the IIAR on this subject. IIAR members who would like to join the discussion, please contact IIAR Secretary, Hannah Kirkman. Details
Next IIAR discussion group on Managing the Forrester Wave Read More »
