IIAR Best Practice : The AR Compass

The AR CompassOne of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme.  The IIAR Best Practice Paper covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals. 

Charmaine Chan (@CharmaineChan, LinkedIn), Ludovic Leforestier (@lludovic, LinkedIn), Mike Meyers (@M_Myers,)

To view the paper, you can join the IIAR here.

Best practice paper: IIAR members can access the paper on Huddle (link).

Slideshare presentation is now available (link)

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2 Responses to IIAR Best Practice : The AR Compass

  1. Ludovic Leforestier Tuesday 27th August 2013 at 11:34 #

    Update 27/8/13: a Slideshare presentation is now available (link)


  1. Tracking Analyst Influence: Is there an easier way? | The IIAR Blog - Tuesday 8th July 2014

    […] AR Compass (post) (paper on Huddle – Members only) (slideshare presentation -public) Authors: Charmaine Chan […]

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