One of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme. The IIAR Best Practice Paper covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals.
To view the paper, you can join the IIAR here.
Best practice paper: IIAR members can access the paper on Huddle (link).
Slideshare presentation is now available (link)