One of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme. The latest IIAR Best Practice Paper has just been released and covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals. During this call, we’ll detail this framework and explain how to leverage it for your benefit.
Date: Thursday 30 May 2013, 1600 BST (London, GMT+01:00), 1100 EDT (New York, GMT-04:00), 0800 PDT (San Francisco, GMT-07:00), 1700 CEST (Brussels, GMT+02:00)
Best practice paper: IIAR members can access the paper on Huddle (link).
Update 27/8/13: a Slideshare presentation is now available (link)