One of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme. This IIAR Best Practice Paper: Plan your analyst relations programme with the AR Compass by Charmaine Chan and Ludovic Leforestier covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals.
Charmaine Chan (@CharmaineChan, LinkedIn), Ludovic Leforestier (@lludovic, LinkedIn), Mike Meyers (@M_Myers,)
To view the paper, you can join the IIAR here.
Best practice paper: IIAR members can access the paper on Huddle (link).
Slideshare presentation is now available (link)
[slideshare id=24110801&doc=1306arcompasswebinar-130710135141-phpapp01]
IIAR Best Practice paper: Plan your analyst relations programme with the AR Compass, by Charmaine Chan and Ludovic Leforestier
Update 27/8/13: a Slideshare presentation is now available (link)