Before you actually get started, figure out what you’re trying to achieve. Simply “engaging” and “developing the relationship” or “outreach to analysts” aren’t AR tactics that deliver outcomes, it just conveys you’ve got no clue of what needle you’re trying to move. Check the AR Compass for some thoughts on analyst relations impact.
Here are some of the past posts on the IIAR blog that dealt with the subject (full list below):
- Suggestions for vendors (must have been before Gene Hall thought vendors were fruit machines?) by Carol Rozwell / Gartner
- Briefing tips and best practices from Lisa Rowan / IDC