If you’re an analyst relations professional in the know, you keep on eye on one of the most popular online gathering places for our tribe – the Institute of Industry Analyst Relations website and LinkedIn Group. If so, then you’re probably like me, raising an eyebrow these days at the sheer volume of analyst relations […]
[GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill Read More »
I’ve been in AR for a long long time, so long that when I started (working at Text 100 representing Microsoft in Europe – yup I am showing my age!) reaching out to industry analysts while at a PR agency most of the analysts I spoke to thought I had called the wrong department. Almost
[GUEST POST] Influencer relations so much more than going from an A to I Read More »
I’m the most hated person at my company today. Informatica is holding its customer conference in a few weeks and we’re running around like chickens with our heads cut off to prepare for it. I just blasted out the most obnoxious email to colleagues who are preparing speeches for Informatica World, forcefully reminding them that
[GUEST POST] Why AR Managers Should Fret About Quote Policies by Peggy O’Neill Read More »
Investor relations just took over Analyst Relations at Tata Consultancy Services, an IT Services giant. Is IR about to eat AR for lunch? TCS has decided on the reorganisation after a year that included significant leadership changes in the firm’s analyst relations team. In most tech organizations, AR sits within corporate marketing. This has been a
[GUEST POST] Moving AR into IR….. Read More »
By Ian Gotts / Founder and CEO, Elements.cloud (LinkedIn, @iangotts). You’re an innovative and growing software vendor, I get that. You’ve got a fab new product that’s going drive dramatic benefits for enterprise customers, I get that.You’ve even got a blog to push out great customer stories now and then, I get that too. But how
[GUEST POST] Why AR comes before PR. Just look in the dictionary. Read More »
By Vicki Jenkins / NelsonHall (LinkedIn, @VickiJ_NH). This is the second in a series of blogs for AR professionals containing tips and pointers on how to optimize the relationship between AR and industry analysts. Here I take a look at the role of AR in the briefing process.
Quizz: is your company mature for analyst relations? By @pegoneill #ARchat
[GUEST POST] Successful Analyst Relations Requires Grown Ups Read More »
