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The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Membership is open to everyone in the analyst relations community.

[Guest post] Blogger relations at SAP by Michael Krigsman

My take. SAP understood early on that traditional corporate communications has shifted from a message-based orientation to identifying, building, and nurturing relationships with influencers.

Despite the maturity and excellence of its program, however, SAP now faces competition in blogging relations from other enterprise vendors, some of whom are catching up quickly. To maintain its lead, SAP must continue to innovate and invest in this area.

The growth of enterprise blogging as a recognized form is great news for technology buyers, who rely on independent sources of information when making important technology and business decisions.

Analysys Mason Taps Steve Hilton to Lead Enterprise and SMB Practice

Analysys Mason has strengthened its enterprise practice with industry expert Steve Hilton joining the senior ranks. Most recently with Yankee Group, Hilton will lead the research division’s Enterprise program, which identifies the key issues facing the enterprise, small enterprise and small office, home office (SOHO) ecosystems and enables leading players to make the right decisions. …

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Info-Tech Research Group Partners with ATA Research

Info-Tech Research Group has partnered with ATA Research. Effectively immediately, ATA Research will sell and distribute select Info-Tech Research Group content. The first Info-Tech Research Group content offered through ATA Research is “IT Fundamentals”, a set of zipped files containing business tools, IT templates, IT policies, IT job descriptions and RFP templates … More at …

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[JOB OPENING] Managers of AR ar Kronos

[THIS JOB IS POSTED ON BEHALF OF KRONOS, THE IIAR CANNOT BE HELD LIABLE FOR THE CONTENT] Kronos Incorporated is seeking a self-starter who is seasoned in high-tech industry influencer relations. In this individual contributor role, you will be responsible for driving a communications program that clearly conveys Kronos messages regarding our company strategy, product …

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[JOB POSTING] Senior Analyst Relations Manager, Frankfurt

[THIS JOB IS POSTED ON BEHALF OF PSD, THE IIAR CANNOT BE HELD LIABLE FOR THE CONTENT]   Senior Analyst Relations Manager (m/f) Location: Frankfurt am Main As Senior Analyst Relations Manager you contribute pro-actively to the corporate communication strategy. You act as the primary liaison with all relevant internal groups in planning and implementing …

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Dinner After Founding Institute Of AR

AR leaders to launch professional institute

Senior analyst relations professionals from across Europe have agreed to launch a professional institute. A meeting in London yesterday gathered together members of Europe’s two analyst relations networks to agree the goals, membership requirements and organisational framework for a new international association. Half of us went for dinner afterwards, and Marius’ photograph gives an idea …

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