July 2014

Tracking Analyst Influence: Is there an easier way?

To follow the IIAR Webinar with ARInsights and Huawei “Tracking Analyst Influence: Is there an easier way?” on the 29th May 2014 this describes the systems used by Huawei and a case study of their experience. The full document, presentation and recording from the webinar are all available here. Several IT buyer surveys have established

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Eria Odhuba (IIAR)

[GUEST POST] Can you build a meaningful relationship with analysts, even if you don’t pay them?

By Eria Odhuba (@eodhuba, LinkedIn), resident analyst relations lead at The Comms Crowd  “We have a problem with analysts,” I hear you say. “You have to buy analyst services to have a good relationship with them,” has got to be the most common phrase any analyst relations professional hears from colleagues. Cynicism reigns when it comes to judging

[GUEST POST] Can you build a meaningful relationship with analysts, even if you don’t pay them? Read More »

The IIAR> Institute of Influencer & Analyst Relations
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