Archive | January, 2012

[Job Post] Sapient Requires PR/AR Manager – London, UK

Sapient Global Markets is at the forefront of the biggest issues facing the financial markets today. We work with investment banks, asset managers, wealth managers, oil and energy firms, and government and regulatory agencies to drive success through a combination of people, process and technology. We drive business transformation for our clients, who require big thinkers that bring insight, knowledge, technical acumen and passion for innovation. We offer the opportunity to join a recognized leader in today’s dynamic marketplace and an award-winning culture that fosters growth and leadership. Continue Reading →

Continue Reading

IIAR Discussion Group – Dominic Pannell Makes Social Media Buzz

The IIAR will be holding a discussion group with Dominic Pannell (Director, Buzz Method Ltd) on Wednesday 25th January at 4-5pm GMT / 11-12pm ET / 8-9am PT.


  • Why Analyst Relations only solves part of the problem
    • Analyst versus Stakeholder versus Influencer
    • Relations versus relationships versus engagement
    • The need to shift to Influencer Engagement (IE)
  • “Reputation, reputation, reputation… the immortal part of myself…!”
    • How reputations are built and destroyed (and ignored)
    • How AR/IE pros can use #socmed to help identify who matters to them/their clients
    • A look at some of the more useful #socmed tools
    • Distinguishing what matters (wheat from chaff)
  • War stories from the agency side
  • The missing piece in the #socmed toolkit
    • The next big thing for gauging influence?

If you would like to participate please email me for dial-in details – this call is open to IIAR members only.

Continue Reading

[Job Posting] Ofcom, Analyst Relations Manager – UK

The Analyst Relations Manager has responsibility for Ofcom’s engagement with investment analysts and for researching, reporting and distributing information across the organisation about companies, markets and other relevant news.

The post-holder will also play a lead role in drafting key sections of the Ofcom Annual Report.

Reporting to the Head of Media Relations, the post-holder will be someone who is an excellent communicator and financially literate.

Closing Date: 19 January 2012  Continue Reading →

Continue Reading

[GUEST POST] Timing is everything

There’s no penalty for jumping the gun

On your marks. Get Set. Go. When the starting gun goes off, there is always going to be a rush of adrenalin, a surge of excitement, and a striving to get up to speed and do your best.

But when the starting gun goes off in relation to a Gartner Magic Quadrant (MQ) assessment of your company, in many ways it is already too late.

Magic Quadrants generally appear once a year. For the companies who are on the receiving end, they can be make or break factors, with a huge influence on business prospects for the year ahead.

For the analysts involved, they are important pieces of work, but they have to be fitted in alongside research reports, client inquiries and meetings, events and presentations, custom engagements, webinars, blogs, and a host of other commitments. Leaving all the rest of an analyst’s annual workload aside, producing a Magic Quadrant means identifying and investigating multiple companies that will appear in the final diagram. On top of this, the analyst has to give due consideration to all the peripheral candidates that need to be evaluated before decisions can be taken about whether or not they should be included.

The wonder is not that so many MQ assessments leave so many vendors feeling disappointed, but that so many MQs win general acceptance as being pretty fair, diligent, and useful assessments of the state of play in particular markets.

To read the full article click here.

Extract courtesy of Simon Levin, MD (Europe) – The Skills Connection

Continue Reading