Over the past few months, the analyst community has been experiencing an array of changes, with many analyst departures and career moves shaking up the status quo. As we come back to work and the summer days fade into autumn, there’s no better time to catch-up with analyst firms and understand what has changed, what’s to come and exactly how their services can support AR pros and their programmes.
Tag Archives | CXP
Le CXP is one of the oldest IT analysis firms around. It was created in 1973, six years before Gartner, under the auspices of the French Ministry of Industry by some of the largest French companies at the time: Air France, Anotec, Bred, BSN (now Danone), EDF, RATP and the Société Générale. Its remit was to provide expertise on packaged software -hence the name in French, the deliciously quaint Centre d’Expertise des Progiciels. It’s been doing just this plus some consulting for IT users, gently and in French (Americans would call this in “local language”) until it bought PAC, a rival but vendor-focussed French firm, in 2014. At last I should say, and after PAC’s founder, Pierre Audoin, passed away.
Before this, Le CXP bought German BI specialist BARC in 2011 and PAC snapped German firm Berlecon on the same year. As a result, we’ve got a Paris based firm doing more business in Germany than France. They must like it there.
Are you still following me?
- PAC a vendor based business, strong in France, Germany (actually a French company managed from Germany by a French guy!) – Software & Services.
- CXP built on end-user business in France with a low entry point – Software & Services, it means centre d’expertise des progiciels)
- BARC, looking at BI, German, bought by CXP > Le CXP and BARC merge: ignore local firms at your perils
- … plus Berlecon, bought by PAC Smart move: PAC buys Berlecon
Announcing an IIAR Webinar on 23rd April at 1600 UK, (1700 CET, 1100 ET, 0800 PT) during which Laurent Calot, CEO of CXP Group (includes PAC and BARC) will update IIAR members of the progress since acquisition and his views on European research firms in the global ecosystem.
Related Posts …
Just hot from the press, French IT analysis firms CXP and PAC announced their merger. The press release below is scant on details, but it seems that VC-funded CXP snapped up privately owned PAC, both of which took over German firms BARC and Berlecon in the last few years.
On paper, it’s a good fit. Of course culturally, both being Franco-German and also on the business side with PAC selling to IT vendors and CXP mostly to IT users.
Their claim to be the leading European analysis firm conveniently forgets Ovum however…
More to follow soon.
Updated 15/06/14: register here for a an IIAR call with:
- Laurent Calot / CEO, CXP (LinkedIn, @LaurentCalot)
- Frederic Munch / CEO, PAC (LinkedIn, @FredMunch)
- Moderator: Ludovic Leforestier (LinkedIn, @lludovic)
BARC (no Twitter handle?) is a German IT analysis firm founded in 1994 and focusing mostly on ECM and BI. Le CXP (@cxpoeilexpert or @cxplace) dates back from 1973 and was formed originally as an end-user consortium aiming at evaluating something new at the time, packaged software.
Both focus on the end-user and will have something like 30 analysts and consultants overall, focussing only on software and selling mostly to end-users. Le CXP is also in partnership with Penteo (@PenteoAnalyst) in Spain.
Those three players, are some kind of exception for having built strong and resilient local IT Analysis firms. There are many other EMEA players, some such as Ovum are more global in nature, other like PAC are vendor-facing or are more about consulting (e.g. Experton). And many more in the UK.
Key takeaway for AR pros:
- All those firms do answer a need for local knowledge in local langage
- For a reason, they can’t be easily dismissed, most of them for instance have a high SOV in their local market
- Some also have a prescriber role with end-users, typically below the radar of larger US firms
- Others have an expertise in the ecosystem and channels
- AR professionals should incorporate local influencers into their plans, even if they can appear as a low priority from 5,000 miles away
- Sometimes, they’re best “handled” through a GloCal model (members should read the IIAR Best Practice Papers on International AR > link 1, link 2)
FYI, we have received this from PAC today.
Leading IT Services Industry Expert Joins PAC UK
London – March 3, 2011 – Pierre Audoin Consultants, the software and IT services analyst firm, is delighted to announce that IT Services industry expert John Leigh has joined its UK team.
John has taken on the position of Research Director, with a focus on leading the company’s research and consulting services in the flourishing Business Process Outsourcing (BPO) markets. Continue Reading →
Today Pierre Audoin Consultants (PAC, @pac_consultants) bought Berlin-based analyst and consulting firm Berlecon Research (@nicoledufft). It’s a excellent choice for PAC, and a very natural partner for Berlecon because of the two well-established firms’ long period of cooperation and their similar continental cultures and the consulting-heavy business model which is essential to success in the German market.
Berlecon has long been a strong M&A target, something we which noted long ago; In 2005 I commented that both PAC and Berlecon would fit together nicely if Ovum wanted to expand. Despite the premature death in 2006 of the firm’s talented founder, Thorsten Wichmann, the firm has held on to a data-heavy approach (reflecting its distinct reliance on economic analysis).
Indeed, at times the firm is quite belligerent against its competitors’ data quality: I translated one of these broadsides, and it gives a good flavour of the firm’s pride. This evidence-based approach has allowed it to build strong relationships with public sector clients, especially regulators and those concerned with open source solutions. Its partnership with the Fraunhofer Institute gives it a capacity to evaluate emergent technology that’s rather different from larger analysts firms focussed on already-mature solutions. Continue Reading →
There are still a few places left for next Thursday’s Forum featuring a European analyst panel with Laurent Calot, LeCXP and Jean-Christophe Bodhuin, PAC. If you are not a member of IIAR and have not attended an IIAR Forum before, you can also register for this event.
Please RSVP to the secretary at jcourtenay(at)analystrelations(dot)org.