Tag Archives | MWC

[GUEST POST] Engaging with mobile analysts … now’s the time!

Mobile World Congress logo on IIAR Website - GSMA

The final speaker agenda is being nailed down, and the Global Mobile Awards judges have now announced their shortlist. However, there’s no resting on your laurels when it comes to Mobile World Congress (MWC) Barcelona outreach. Next on the action list is the extremely important task of your analyst outreach strategy.

Industry analysts play a crucial role in the marketing sales cycle and supplier selection.

Findings from CCgroup’s own Catalyst Insights reveal that when it comes to shortlisting vendors for an RFP, B2B tech buyers place analyst due diligence and reports in their top three most valued sources of content. Continue Reading →

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[GUEST POST] The Final Countdown… or how to survive attending MWC 2013

Susannah Archibald / IIAR

It’s that time of year again. When all thoughts turn to the biggest global mobile technology and applications showcase in the world, Barcelona’s Mobile World Congress (MWC). Held each year by the GSMA, the show unveils some key yearly indicators that any attending exhibitor, press member, or aspiring Steve Jobs-acolyte should know about mobile.

According to a recent IIAR webcast I listened into with industry analysts Keith Humphreys of euroLAN and Catherine Haslam of Ovum, as well as members of the IIAR membership committee, estimates say that you’ll be one of nearly 1,500 exhibitors, and more than 67,000 attending members of the public. And if MWC 2012 estimates from the GSMA hold up this year, there could be many more who are interested in demonstrating or learning about your mobile wares.

How can you possibly hope to get maximum value out of Analysts who are attending MWC 2013? Continue Reading →

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Join the IIAR for a teleconference on AR best practice at Mobile World Congress

Mobile World Congress 2010 (MWC) is now less than two months away and the clock is ticking. In past years up to 50,000 attendees showed up in Barcelona, all hoping to make the most out of the event. What’s the best strategy for successful AR in this kind of environment?

To answer that question and many more about the show, the IIAR has organised a teleconference panel of experts to discuss best AR practices for MWC and to share personal anecdotes.

When:

Tuesday, January 12th, 2010

3.30 p.m. to 4.30 p.m. GMT/10.30 a.m. to 11.30 a.m. ET

Panelists include:

  • Amdocs, Brian McManus, Analyst Relations Director
  • CCS Insight, Ben Wood, Director of Research
  • Ericsson (panellist TBD)
  • Vodafone, Janine Aitken-Young, Senior Industry Analyst Relations Manager

If you would like to join the discussion, please email me for dial-in details at hkirkman (at) analystrelations (dot) org.

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