IIAR> Member Agencies

Get help with your analyst & influencer relations

Analyst & Influencer Relations is a specialist function, building two-way relationships with specific audiences, following distinct rules of engagement.

Domain knowledge and existing relationships are key success factors for AR professionals and specialist agencies providing advisory and outsourced services.

Below is the list of IIAR> Member Agencies, see also the list of past IIAR> Agencies of the Year.

Analyst relations consultancies serving technology clients

IIAR> Agencies of the year 2023

Spotlight AR

IIAR> Analyst Relations Agency of the Year 2023 AMERICAS : Spotlight AR

Starsight Communications

IIAR> Analyst Relations of the Year 2023 EMEA: Starsight Communications

IIAR> Member analyst relations agencies

CCgroup

CCgroup logo

Holscher.One 

Holscher.One logo
  • @holscher_one
  • Works with young B2B tech / services companies beginning at early startup and including advanced scaleup phases.
  • Offices in Hamburg
  • Services tailored specifically to startups and scaleups. From first „emergency” analyst response, to understanding impacts and possibilities in your segment, getting on analysts radars, using analyst insights and reach with product, strategy, sales and investors, to coaching or managing your lean and effective IAR program.
  • IIAR> Community involvement: Chris was a co-lead of the IIAR> German Chapter.
  • IIAR> Thought Leadership: n/a 
  • Latest IIAR> blog contributions:

KCG

KCG logo
  • Works with technology vendors in Hardware, Software, Services and Telecomms who want to better leverage analysts and other influencers to increase global sales. Our clients include Microsoft, Google, AWS, Dell, IBM, SAP, Oracle, Verizon, Vodaphone, NTT, Workday, ServiceNow and about 50 more household vendor names.
  • Offices: Offices in Austin, TX, USA.
  • Services: More than 500 companies and 3,000 individuals have worked with KCG to decipher the analyst firms, identify the key influencers/analysts, leverage relationships and increase positive research mentions, improve scores and enhance positions in signature research. Our best-selling book on AR cement our position as THE globally recognized experts. In an analyst ecosystem now dominated by Gartner, significantly different strategies and tactics are becoming vital. KCG has the perspective to help our clients deploy them. Our KCG Essentials service is providing year-round support to 30+ top vendors’ AR efforts. Our project repertoire includes industry recognized standards in targeting, training and metrics.
  • IIAR> Community involvement: IIAR> Member since 2012 and Member of IIAR> Board, 2012.
  • IIAR> Thought Leadership: n/a 
  • Latest IIAR> blog contributions: n/a

Magnolia AR

  • Works with technology and services companies of all sizes.   
  • Offices in the U.K.
  • Services: Magnolia was founded on the basis that long-term, consistent and bi-directional communication between industry analysts and well-prepared vendors results in an increase in sales, a more refined strategy and stronger execution for companies.  We help companies with all aspects of their AR strategy and execution including: inbound and outbound comms, spokesperson and executive training, perception audits, analyst report management, sales alignment and analyst event management. We can supplement an existing programme or run it for you.
  • IIAR> involvement: Pam Crain is founding member of the IIAR>
  • IIAR> Thought Leadership: n/a 
  • Latest IIAR> contributions: n/a                      

Metia

Metia logo 2020

  • @Metia
  • Works with B2B technology companies across a wide variety of sectors – from tech to fintech, government and telecoms – including some of the world’s leading technology companies, and smaller, fast-growth businesses aiming to disrupt the status quo.
  • Offices: London, Seattle, Austin and Singapore, with a network of partners spanning the globe.
  • Services: Full service analyst and influencer relations, including: AR program management, event outreach, newsletters, perception audits, and consultation around analyst subscriptions and commercial conversations. Metia is a marketing agency also providing a full range of Insight, Content, Demand, and PR services.
  • IIAR> Community involvement: n/a
  • IIAR> Thought Leadership: n/a 
  • Latest IIAR> contributions: n/a

SageCircle

  • @SageCircle
  • Works with marketing and analyst relations (AR) leaders who want to shift market perceptions, arms sales and transform the value of analyst insights.
  • Offices: Our team works globally from the EU, UAE, UK, and USA, supported by adjunct consultants in Australia, India, and Japan.
  • Services: We organize mastermind groups, training programs and development workshops that find solutions to AR bottlenecks and create accountability for execution.
    Our continuous information services and AnalystMonitor database are subscription services that give AR programs tools and insights that elevate analyst relationships and segment global analyst influence.
    SageCircle manages the two longitudinal research programs that serve the analyst and analyst relations communities: The Analyst Attitude Survey and the Analyst Value Survey. We use this research to help AR programs align activity with analyst influence, develop their messages, and measure AR effectiveness.
  • IIAR> Community involvement: Duncan Chapple is an IIAR> co-founder and served twice as a board member.
  • IIAR> Thought Leadership: n/a 
  • Latest IIAR> contributions: n/a

Schaffer AR

Schaffer AR logo
  • @Robinjs19
  • Works with: Startups to the Fortune 1000, that need smart, strategic analyst relations support. We specialize in Data/Analytics, AI, Cybersecurity, Contact Center, Customer Experience, ERP…and love taking on the challenge of a new space.
  • Offices in New Jersey, USA
  • Services I build programs, solve strategic challenges, and help run existing AR programs
  • IIAR> Community involvement: I am on the IIAR> Editorial Committee and have helped craft several IIAR> Best Practice Papers and present webinars.
  • IIAR> Thought Leadership: n/a 
  • Latest IIAR> blog contributions: –

Spark 180

Spark180 logo IIAR
  • n/a
  • Works with service providers/vendors, with a focus on those with digital transformation/consulting, commerce, digital experience, B2B/B2C marketing/adtech, customer experience, and business/customer insights expertise 
  • Offices in the US (Dallas-Forth Area), but work with clients across the globe
  • Services Spark 180’s services are tailored to each client’s unique needs since no two clients or their AR needs are the same. Services vary from training/mentoring for clients that want to create and manage their own in-house AR program, to a strategic and trusted advisor role, to fully outsourced where clients provide the subject matter expertise and Spark180 handles the rest.
  • IIAR> Community involvement: n/a
  • IIAR> Thought Leadership: n/a 
  • Latest IIAR> blog contributions: n/a

St. Cross Group

St Cross Group
  • @stcrossgroup
  • Works with technology companies of all sizes and sectors from start-up to global companies.
  • Offices in the UK and available to work with clients globally
  • Services: St Cross Group consultants cover all aspects of analyst and influencer relations. We are a strategic partner of NarrativeWorx who are a leading AI Communications Agency. They have a unique solution called ‘The Power of Three’ it identifies buyer pain-points, influencer engagement and review analysis that aids segmentation, targeting, measurement etc. This solution can make AR teams more effective and efficient with their outreach programme. It can also kick-start an enterprise journey toward customer centricity. St Cross Group also help clients create, build and execute analyst relations programmes. We have decades of experience in building and executing industry leading programmes. To augment our programmes St Cross Group also provide SME/Executive coaching.
  • IIAR> Community involvement from St Cross Group: Bill Reed was an IIAR> Board Member in 2014
  • IIAR> Thought Leadership: n/a 
  • Latest IIAR> contributions by St Cross Group

Get in touch with the best analyst & influencer relations professionals.

Need help to get started with your analyst relations strategy, tune your AR programme or get advice?

Contact the IIAR> and we’ll ask our Member Firms to get back to you. One form, you pick the best!

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The IIAR> Institute of Influencer & Analyst Relations
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