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IIAR> Webinar with Research In Action

Is there life after Forrester? The analysts at Research In Action certainly think so! Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @eoehrlich), who is now back in Germany …

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Keynote at Gartner Symposium 2018

IIAR AR Café at Gartner Symposium in Barcelona 2019

Join us… at our IIAR get-together at this year’s Gartner Symposium 2019 in Barcelona, hosted by Yvonne Kaupp (@YveKaupp, LinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Global Analyst Relations and Market Strategy at Retarus and Anja Steinmann (@AnjaSteinmann, LinkedIn), IIAR UK Chapter Co-lead and Global Analyst and Consultant Relations Manager at BT.

IIAR> Discussion Group: working with Gartner with Andrew Hsu and Aniruddho Mukherjee

IIAR> Discussion Group: working with Gartner

As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications.

IIAR Tragic Quadrant 2018 v04

The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a …

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Chase Cunningham, Principal Analyst, Forrester

[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester

Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a …

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What does 451 Research stand for?

After yesterday’s IIAR> Webinar, Simon Robinson (@simonrob451, LinkedIn) SVP Research at 451 Research shared where the firm name comes from and  Ludovic Leforestier (@lludovic, LinkedIn) gave a quick wrap-up of the webinar. 1907_451_webinar_trailer from IIAR> on Vimeo. IIAR Members will be able to access the recording and deck shortly from our new Member365 portal.

[GUEST POST] Creative Intellect Consulting joins CCS Insight as firm expands enterprise research coverage

Bola Rotibi and her team at Creative Intellect Consulting are joining CCS Insight. Bola becomes research director, software development, and will lead CCS Insight’s research in the software development and delivery market. The move expands CCS Insight’s coverage of the enterprise IT market. Although originally specialising in the mobile sector, the firm has been expanding …

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IIAR Webinar with Simon Robinson / 451 Research on Tuesday 2nd July 2019

Please join us on Tuesday, July 2, 2019 at 1500 GMT / 1600 CEST/ 1000 EDT / 0700 PDT for a discussion with Simon Robinson / Senior Vice President, Research at 451 Research. 451 Research is a leading information technology research and advisory company best known for its coverage of digital infrastructure, technology innovation, and …

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IHS Informa logos (IIAR website)

[GUEST POST] Informa adds IHS Markit tech analysts to equal Forrester

Informa (INF.L) has acquired IHS Markit’s (INFO) TMT business. Informa Tech, which includes Ovum, will have revenues similar to Forrester’s $350m. It represents a dramatic shift in the analyst landscape. Informa announced the transaction on 22 May as part of an exchange of Informa’s agribusiness service for IHS Markit’s TMT portfolio, including the OTT and …

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IIAR Webinar: Introducing CCS Insight – and how they make sense of the connected world

CCS Insight is a longstanding research firm headquartered in the UK, but with reach and clients into wider EMEA, the Americas and Asia Pac. This specialist technology market intelligence and advisory firm provides tailored, decision-ready solutions to their client base to help them ‘make sense of the connected world’. This April 17th, we invite two …

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Barry Rabkin / Market Insights Group

[GUEST POST] Looking Back at Three Analyst Firms by Barry Rabkin / Market Insight Group

By Barry Rabkin (LinkedIn, @Impactoftech), President & Principal Analyst, Market Insight Group, Ltd. I was fortunate to become an insurance industry analyst in 1997. Before that time, I had worked in the business side of the insurance industry for 17 years (primarily in marketing and/or market research across all major lines of business) and then due to, …

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IIAR Webinar: Join us for a Webinar with Paul Reynolds from ISG on Thursday 7th February

Please join us on Thursday February 7th, 2019 at 15.00pm GMT / 16.00pm CET/ 10.00am EST / 07.00am PT for a presentation and discussion with Paul Reynolds, Partner and Chief Research Office at ISG. ISG is the leader in market research for the 45B Outsourcing Industry. Join this IIAR Event to better understand ISG’s position …

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Soichi Nakajima / IDATE DigiWorld

Around Soichi Nakajima from IDATE DigiWorld in 10 questions

Following our IIAR Webinar with Soichi Nakajima, Digital Telco Practice Lead (@NakajimaSoichi, LinkedIn) at IDATE DigiWorld, here’s his interview in ten questions. 1. What are your coverage areas? I cover all things Internet services and players; if you want to talk about the GAFA(M), FAMGA (yes it’s the same thing), FANG, BAT(X)… I’m all yours. To add …

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IIAR Analyst Of The Year 2018: Margaret Adam / IDC

IIAR> Analyst Of The Year 2018: The Awards Unwrapped.

Who’d have thought Christmas would come this early? Grab a glass of bubbles, put on the festive music and light the fire. It’s time to unveil the IIAR Analyst Of The Year award winners. 2018 was a year in which influencer relations became more important in delivering business impact, and so unsurprisingly analysts’ voices have …

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Gartner Peer Insights Marly the Meerkat

Gartner Symposium / ITxpo 2018: key takeaways for AR professionals

This year’s keynote theme: the Continuous Next Strategy Gartner Symposium, Gartner’s flagship event in Europe, attracted more than 8,000 visitors this year, and met or exceeded expectations, at least mine. The analysts were brilliant, inspiring speakers on stage and great advisors in the one2one meetings. This was the first time in Europe that Mike Harris …

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iDate DigiWorld webinar with the IIAR

IIAR Webinar: meet iDate DigiWorld

Local analysts yield much influence in the geographies they operate in, yet they are largely unknown to AR pros in multinationals. On December 11th, we’re offering you to get up close and personal with iDDATE DigiWorld, a firm founded in France in 1977, combining consulting, research and an institute. Its legacy is in telcos but …

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IIAR Discussion Group: negotiating with Gartner

Time to renew your Gartner subscription? Our members have indicated a few interesting plays by the industry analysis market leader, almost two years after its takeover of CEB. including a continued drive to multi-year contracts and aggressive drive to sell their $150k executives offerings, effectively mirroring the EXP strategy for vendors. Those offerings causing much confusion …

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