
The IIAR> is hosting a members-only session that will examine how AI is reshaping analyst relations. Joined by Rob Smith / Lionfish (LinkedIn) and Sonya Vargas / Databricks (LinkedIn), the IIAR> Editorial Committee will focus the discussion on RFI response-generating tools, including Lionfish and Databricks (ARIA) RFI response generators. These discussions will help set the foundation for ongoing conversations in our community as we navigate AI tools within AR.
This has been the most commonly requested webinar topic among our member polls. AI is moving quickly, and the questions AR teams are facing are evolving just as fast. We’re creating a dedicated space to compare approaches, share examples, and sense-check what’s working.
Some of the questions we’ll explore together:
- How are AR pros using RFI AI tools?
- How are analysts themselves using RFI AI tools, and how should vendors adapt accordingly?
- In what ways is AI delivering value, and in what ways is AI causing more challenges in terms of responding to analyst RFI’s?
In 2026, the IIAR> plans to launch regular conversations focused on AI in analyst relations. This discussion is the first step: it will help identify members’ most pressing AI issues and shape the topics, formats, and resources we develop next.
This IIAR> webinar will be hosted by the IIAR> Editorial Committee:
- Chris Germann / Independent AR professional, IIAR> Member (LinkedIn)
- Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member (LinkedIn)
- Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn)
- Noelle Shipley / Independent AR professional (LinkedIn)
- Robin Schaffer / Principal AR Consultant, Schaffer AR (LinkedIn)
- Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn)
Date> Thursday 27th January 2026
Time> 0800 PDT / 1100 EDT / 1500 GMT / 2030 IST (other time zones)

Member resources
- The IIAR> Viewpoint paper from this webinar is available in the IIAR> Member File Library >
IIAR> Discussion Webinar: RFI response-generating AI tools - Become an IIAR> member today to receive access to the LIVE streaming or to the stored content
Other IIAR> Viewpoints
- IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals
- IIAR> Discussion Group + Viewpoints: maximise returns from your Gartner relationship
- IIAR> Monthly Meet-up March 2022 + IIAR> VIewpoints: leverage AR for marketing
Discover more from The IIAR> Institute of Influencer & Analyst Relations
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