The third in our series of IIAR US virtual meetings will be taking place on Wednesday August 24th at 4-4:45pm PT / 7-7:45pm ET. It’s a chance to learn more about the Springboard acquisition by Forrester and their research coverage in the Asia-Pacific region. Continue Reading →
Tag Archives | Springboard
The rationale for purchasing the 48-strong firm based in Singapore is geographic complementarity, allowing the Cambridge (Massachusetts, USA) based #3 IT analysis firm to pick-up speed in a geography where it has never been very strong. IDC is still the king of the hill there, and in this respect it’s interesting that Springboard sells market sizing too.