Working with sales is easy. Just think like a salesperson!
Working with sales should come naturally to a marketer once you get into the head of your sales colleagues. More than once I have been accused by my colleagues of “sounding like a salesman”. While not often meant as a compliment, that’s how I take it. If truth be told, I have spent a few of my years in the Sales trenches and believe that’s what gives me a unique perspective on working with sales.
Just like in any relationship, to really get to know someone, you need to understand what makes a person tick. The thing I really loved about being in sales, is that in most cases, it’s easy to know what you should be doing and how it’s measured. Mostly it’s about the target. OK, there may be other KPIs thrown in for flavor, but it’s the target that really matters. That’s pretty much what makes sales people click and how to get there is what keeps them awake at night. The key to working with sales is helping them reach and pass that target, quarter after quarter, year after year. Do this, and they will always be there for you. Continue Reading →
