Know your worth! The IIAR Salary Survey

In applying for a job recently, I had to select from a 24 page list of ‘industry-stardard’ job titles, to find one that matched my actual job title the most accurately. Guess what I ended up putting? Senior Manager, Public Relations. Well, it was either that or Senior Manager, Marketing. I wondered if the recipient would make the connection with the actual job title on my CV – Senior Manager, International Analyst Relations. I wasn’t hopeful.

As AR professionals, we often run into challenges related to what it is we actually do. Sometimes it might be trying to explain your job to someone you meet at a party. Preferably without them glazing over. Or, as in my recent case, trying to match a generic job title from a preconceived list of ‘proper’ jobs to my actual AR role.

One of the more serious problems, though, is the lack of any real data on AR salaries.

If any of you have ever tried to use one of those online salary comparison sites, it will typically list Public Relations when you enter Analyst Relations. It’s not that we take offence, it’s just that the PR market is so much more developed and larger than the AR world, that the results are far from accurate. And in these times when supply outweighs demand, and many AR professionals are competing for jobs, solid evidence to assess – and prove –  your worth is invaluable.

The IIAR is therefore asking all its members to anonymously complete the latest AR Salary Survey to give us all a clearer idea of who should be paid what.

The results, to be published anonymously, will provide a benchmark on AR salaries, and salary ranges depending on experience, geography and coverage.

New IIAR Best Practices Paper on AR Measurement

With AR budgets ever under pressure and AR as a discipline moving increasingly towards a shared-risk/rewards engagement model with the analysts, what should AR measurement look like? Is there still a place for measuring pure operational activity or should the AR community be looking more towards demonstrating its strategic contribution to the business, and measuring real impact on the sales cycle?

This new IIAR Best Practices paper provides plenty of vendor and service provider examples, tips and food for thought for AR professionals wanting to build or improve their AR measurement programs. Available to IIAR members to download free-of-charge from the IIAR website at www.analystrelations.org it can be viewed and downloaded by going to Library -> Best Practice White Papers and Teleconferences -> White Papers.

The link for IIAR members is http://is.gd/hMXng.

Should we be asking the analyst community, or is it up to us to define our picture of success? Operational or outcome-based: what does your AR measurement program look like? What best practices would you like to share with your peers?

 

 

 

International AR Best Practices: how to leverage all the good stuff out there

As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on International Analyst Relations: Methodology and Best Practicesis now available to all IIAR members.

I was fortunate enough to be invited to attend and present at the IIAR Forum in London recently. One of the breakouts was on International AR. Even in the short time we had together, the kind of questions that were asked made me realize the advantages to be gained by documenting some of the more common best practices and methodologies for scaling AR efforts around the globe.

“So, how do you go about setting up country AR?”, “Which analyst-supported sales campaigns have had the most impact?” and “How can we ensure there is no overlap between the UK AR efforts and the corporate AR team?”

The discussion was inspiring.

Where do I start?

Working with AR services firms such as Intelligen, KCG, Lighthouse, Sage Circle and Sunesis is an obvious place to start. In addition, working to some kind of framework with defined stages and suggested best practices can be very effective, and take some of the pressure off overloaded AR practitioners

“International Analyst Relations: Methodology and Best Practices” (subscribers only) provides tons of usable material and ideas. There is no right or wrong way to scale AR efforts globally, but some are more effective, less costly and more replicable than others. Leveraging best practices and replicating successful initiatives also makes good business sense, especially in these times where budgets and resources are under more pressure than ever before.

What do you think?

Tell us what your experience of international AR is if you’re analyst or an AR professional. Would this fit into your company model and culture? Have you similar ideas you would like to share?

For comments and input, please contact ewarner -at- analystrelations -dot- org.

Why do International Analyst Relations matter? (subscribers only) looks at the business benefits and drivers for International AR in a separate white paper, also available to IIAR members.

IIAR research highlights importance of International AR

As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper onWhy do International Analyst Relations matter? (subscribers only) is now available to all IIAR members.

As AR professionals, we all are familiar with the value and sales influence of industry analysts. It can sometimes be a hard sell internally, because for ethical reasons analysts do not speak about their end-user client engagements. But anecdotal evidence shows that IT analysts influence most, if not all, large deals

But can you articulate the value and business drivers of International AR?

How many of us can rattle off the main business benefits for complementing corporate AR with an International AR program? Do we know the most important business drivers for regional and country level AR? Do we all have visibility on the multiple ways in which analysts in Germany, India, Singapore, Brazil, and China are impacting vendor sales, marketing and strategy daily, not to mention the ways in which they influencing end user procurement decisions?

And most importantly, are our stakeholders aware of the potential negative impact on the sales pipeline by not having any global AR outreach?

Why do International Analyst Relations matter? aims to provide a balanced set of answers for all these questions, and more.

What do you think?

Tell us what your experience of international AR is if you’re analyst or an AR professional. Would this fit into your company model and culture? Have you similar ideas you would like to share?

For comments and input, please contact ewarner -at- analystrelations -dot- org.

Methodology and industry best practices for International AR is covered in a separate white paper, I’ll blog about this soon.

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