We tweeted earlier this week about some changes afoot at the Horses (formally known as HfS Research) and Phil came back galloping with some comments, which we’re only too happy to relay below.
This answers a few questions indeed. I’ll write up something later.
Firstly, there’s been some changes in Europe:
- Euan Davis (LinkedIn, @euandavis) and Jamie Snowdown (not that one, ironically, this one: LinkedIn) has left the stable, the latter to NelsonHall (he was a part-time contractor at HfS).
- HfS has two full-time European analysts: Sushanshu Saxena in the UK and Brian Robinson (@brobonline) based in Rome.
Other recent staff changes include:
- Tom Ivory (@tivory) has joined from Metastorm and previously Tower Group to lead sales and client services
- Robert McNeill (@robertmcneill) has joined full-time from Saugatuck to lead HfS’ Cloud services research
- Reetika Joshi joined HfS’ Pune, India, office, as Principal Analyst and will be hiring an analyst support team
- Tony Fillippone (@360VendorMgmt) has joined from WellPoint to lead the governance and healthcare sourcing practice
- Stephanne Ebsen (LinkedIn) has joined full-time to lead the administration functions
In total, HfS has 15 analysts, covering IT outsourcing and Business Process Outsourcing trends globally, and this includes Europe-specific, in addition to Asia/Pac specific reports and market coverage, in addition to the US and Latin America. HfS is actively recruiting additional analysts into our US and India operations. HfS has two fulltime staff in Europe at present – Brian Robinson and Sudhanshu Saxena. We are welcoming resumes for candidates interested in sales, analyst positions and consulting functions.
They see their difference being to cover shared services and operations issues, i.e. selling outside the IT function to business function heads, such as CFOs, CPOs, COOs and HR heads. If true, they would be leading the pack of analysts who talk tirelessly that IT needs to align with business but not cover business issues.
In terms of business model, they use extensively social media tools and claim to have 57,500 opt-in subscribers to our research site and blog, to push research out to the public. The idea is to offer 50% as freemium and sell the rest as premium, to vendors and users with the latter making up for more than half of the revenues.
Bottom line: although staff turnover is always destabilising for vendors, HfS assures us business is good. We take this as a proof you can sell subscriptions via SocMed, not a revolutionary model but maybe one that can scale?
What’s your opinion? How do you use HfS?