SAS is the largest privately held software company in the world. We have grown revenue every year since our foundation – $2.4B in 2010. For every $100 our customers give us today, we invest $23 in R&D to protect their competitive edge in the future – about twice the industry average. SAS features in The Sunday Times 100 Best Companies to Work for 2011 survey and is recognized across the globe as one of the best places to work. We are now looking to recruit an Influencer Relations Manager on a 12 month fixed term contract basis. The Influencer Relations Manager is responsible for the influencer relations for SAS UK & Ireland, this includes managing the external PR agency, building industry and academic relationships, implementing social media programmes and working with internal customer base.
KEY RESPONSIBILITIES:
Press and Industry Analyst Management
- Organise and evaluate media training by external trainers for SAS spokespeople and provide on-going consultative guidance to spokespeople
- Interact and build relationships with customers and alliance partners and their press offices to jointly promote SAS applications
- Prepare/approve briefing documents and debriefs to events for spokespeople
External PR Agency Management
- Work with the PR agency to ensure the strategy is developed and implemented to ensure delivery on message and coverage metrics
- Review PR materials created by the agency and manage internal approval processes
- Co-ordinate communications between PR agency and internal stakeholders
- Manage PR agency budget
Industry and Market Knowledge
- Understanding of the SAS corporate messaging and work to ensure it is delivered by spokespeople during analyst briefings and media engagements
- Analysis and assimilation of current affairs – build general knowledge of the world as it impacts SAS – gained through reading the relevant publications
Social Media
- Work within the Social Media policy and adopt a professional code of ethics when communicating through Social Media
- Write appropriate Social Media content which is appropriate to the target audience
