Institute of Industry Analyst Relations (IIAR)
The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.
IIAR Webinar Report – Outsell provided an overview of the IT Research Market – 26th March 2014
Outsell VP, Harry Henry (@harryhenry), provided an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. Harry also reviewed how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected all market research organizations. Continue Reading →
The Technology Research Market … and where it fits in the bigger picture
Companies in the IT Research space have always carried a big reputation – often appearing to be bigger than they are and drawing interest from many corners. Outsell, Inc. has been an industry watcher of the research and business information space for many years and conducts an annual market size and share effort for the IT Research space as well as related information markets.
Outsell VP, Harry Henry (@harryhenry), will provide us with an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. He will also review how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected all market research organizations. Continue Reading →
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