As with TBR, the press release is scant on details but we can speculate the deal is about cross-selling and extending its geographic reach.
What to look for next?
The key proof of any wedding puddings is in joint offerings, common marketing messages and combined sales approaches -such as account planning, global licence deals, etc.
What impact for AR professionals?
PAC continues to internationalise itself, AR pros should take this into account when considering global influencers.
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