The IIAR Analyst of the Year survey — and the winner is….

image Over the past few months, the IIAR have been running a survey to identify who AR practitioners believe should win the award of ‘analyst of the year’. With over 116 respondents from around the world, the number of firms and individuals that people wanted to recognise was extraordinary (191 different analyst names and 103 separate houses).

For an analyst or their company to have made the top 10 is a truly remarkable achievement and my congratulations go to them. Specifically though a few individuals and companies should be highlighted:

Ray Wang, Principal Analyst with Forrester Research, Inc., is the analyst of the year. Respondents praised his insight, depth of industry knowledge, and independent voice. Runners up for the title were David Mitchell of Ovum and James Governor of RedMonk.

Ray was also named Analyst of the Year for the Americas, while David Mitchell of Ovum was voted the EMEA Analyst of the Year.

Forrester was highly regarded by respondents in all regions, and was voted the Analyst Firm of the Year. It was commended for the strength of its analyst team, the quality of its client services and its ability to spot new trends. Gartner and IDC came second and third, respectively.

Not only have the traditional global analyst firms done well in this year’s survey, but the smaller, boutique consultancies also scored highly. Freeform Dynamics and MWD came in the top five in EMEA with RedMonk in the top three in the Americas, and a number of other firms also received honourable mentions. Respondents liked their honesty, ability to innovate, the quality of their research and use of new media channels.

What came out clearly from the survey was that integrity, independence and market knowledge are the analyst qualities that are most highly valued by AR professionals. It demonstrates very positively how much the IT research industry has matured.

The results below have been split into several segments to reward those whose specialty in niche areas should be recognised.

A full copy of all the results can be downloaded here

  Analyst of the Year 1   Analyst Firm of the Year
1 Ray Wang, Forrester 1 1 Forrester
2 David Mitchell, Ovum 1 2 Gartner
3 James Governor, RedMonk 1 3 IDC
4 Ed Thompson, Gartner 1 4 RedMonk
5 Michael Cote, RedMonk 1 5 AMR
6 Jeffrey Hammond, Forrester 1 6 Freeform Dynamics
7 Dale Vile, Freeform Dynamics 1 7 Ovum
8 Bola Rotibi, Ovum (now MWD) 1 8 MWD
9 Massimo Pezzini, Gartner 1 9 Enterprise Strategy Group
10 Brian Babineau, ESG 1 10 CCS Insight

EMEA Focus:

  EMEA
Analyst of the Year
1 1 EMEA
Analyst Firm of the Year
1 David Mitchell, Ovum   1 Gartner
2 Dale Vile, Freeform Dynamics   2 Forrester
3 Ed Thompson, Gartner   3 Ovum
4 Philip Dawson, Gartner   4 Freeform Dynamics
5 Neil Rickard, Gartner   5 MWD

US Focus:

  US
Analyst of the Year
    US
Analyst Firm of the Year
1 Ray Wang, Forrester   1 Forrester
2 David Mitchell, Ovum   2 Gartner
3 Michael Cote, RedMonk   3 RedMonk
4 Jeffrey Hammond, Forrester   4 Enterprise Strategy Group
5 James Governor, RedMonk   5 AMR

Communications & networking Focus:

  Comms & Networking
Analyst of the Year
    Comms & Networking
Analyst Firm of the Year
1 Neil Rickard, Gartner   1 Forrester
2 Ben Wood, CCS Insight   2 Gartner
3 Nick Jones, Gartner   3 Ovum
4 Zeus Kerravala, Yankee Group   4 IDC
5 Danille Levitas, IDC   5 Yankee Group

Software Focus:

  Software
Analyst of the Year
    Software
Analyst Firm of the Year
1 Ray Wang, Forrester   1 Forrester
2 David Mitchell, Ovum   2 Gartner
3 Ed Thompson, Gartner   3 AMR
4 Jeffrey Hammond, Forrester   4 RedMonk
5 Michael Cote, RedMonk   5 MWD

Services Focus:

  Services
Analyst of the Year
    Services
Analyst Firm of the Year
1 Pascal Matzke, Forrester   1 Forrester
2 Stephanie Moore, Forrester   2 Gartner
3 Paul Roehrig, Forrester   3 IDC
4 Michael von Uechtritz, Gartner   4 Ovum
5 Dane Anderson, Gartner   5 NelsonHall

Importance vs. Relevance: Analyst Firm of the Year:

  Most Relevant
Analyst Firm of the Year
1   Most Important
Analyst Firm of the Year
1 Forrester   1 Gartner
2 IDC   2 Forrester
3 Freeform Dynamics   3 IDC
4 Burton   4 Ovum
5 RedMonk   5 AMR
6 AMR   6 Redmonk
7 Ovum   7 Enterprise Strategy Group
8 MWD   8 Freeform Dynamics
9 451 Group   9 Current Analysis
10 Gartner   10 TowerGroup

EMEA:

  Most Relevant
Analyst Firm of the Year
1   Most Important
Analyst Firm of the Year
1 Gartner   1 Gartner
2 Freeform Dynamics   2 Forrester
3 Forrester   3 Ovum
4 Ovum   4 IDC
5 MWD   5 Freeform Dynamics

US:

  Most Relevant
Analyst Firm of the Year
1   Most Important
Analyst Firm of the Year
1 Forrester   1 Forrester
2 Burton   2 Gartner
3 IDC   3 IDC
4 Ovum   4 RedMonk
5 RedMonk   5 AMR

Commenting on his award, Ray Wang said:

I’m very pleased to receive this distinction. AR professionals represent the critical link between an analyst’s perception and the company’s reality. Because the AR profession is not only a science but also an art, good AR professionals build the relationships from a position of trust which drive the foundation for all interactions. I’m thankful to have worked with so many true professionals.

David Mitchell, ranked first in EMEA commented:

Analyst relations professionals are playing an increasingly important and influential role in the ICT (Information Communication Technology) industry, both when working directly for companies and when working as third party advisors to those customers. As such, it’s a great honour to be recognised by the IIAR.

One of the interesting results from the survey is the distinction made between relevant and important analyst firms. From my perspective it appears that people made the recognised tier 1’s (Gartner, Forrester, IDC) as the most important as they realise that these companies have a strong impact on sales due to their customer base and research viability. However, relevant firms did not necessarily map on to these same firms and the ones ranked most highly tended to have a greater focus on bespoke advice (largely gained through inquiry time).

When we run this survey next year we would be delighted to hear suggestions regarding how this can be improved. For your benefit I have listed below a brief summary of the methodology used.

Methodology

1) Entrants:

This survey was open to anyone who works in analyst relations in any country, either in-house or at an agency/consultancy. In order for someone’s entry to be validated, they had to submit their email address and company name to verify they not an impostor trying to distort the results. This personal information will not be distributed or used beyond sending copies of the results to all participant. The survey was open for specific period of time and IP addresses were taken to ensure that someone could not vote twice.

2) Questions:

The survey specifically focused on an individual’s perception of the analyst world in 2007. All questions were free text to ensure that results could not be biased by presenting a pre-made list of companies or analysts. The result of this was extraordinary with 191 different analyst names being submitted as ‘analyst of the year’ and 103 different firms listed for the ‘analyst house of the year’.

3) Segmentation:

Respondents were asked to specify their submissions based upon geography (US, EMEA, AsiaPac, Global) and segment (Software, Hardware, Services, Communications and Networking). Based upon these criteria further analysis could be made of the results to identify specific regional or segment champions.

If you have any questions or comments about this survey please contact either myself or Hannah Kirkman

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30 Responses

  1. [...] this morning’s coffee sure tasted great. The Institute of Analyst Relations has been running a survey to see what AR people think of the firms they work with. RedMonk achieved 3rd position in US firm of the the year. RedMonk, just behind Gartner and [...]

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  2. Just a quick note to say congratulations to all that have been recognised. It is particularly pleasing to see the work of smaller as well as larger firms being acknowledged.

    Some will know that I was a little concerned about the vendor centricity of this survey, but my fears have been allayed by the phrase “integrity, independence and market knowledge are the analyst qualities that are most highly valued”, which is perhaps the most important and encouraging finding to arise from this research, and hopefully defines the spirit of this industry moving forwards.

    In the meantime, I would like to take the opportunity on behalf of the Freeform team to thank all of our colleagues in AR, not just for their support of what we have been doing over the past couple of years, but also for all their hard work in making our jobs easier and more pleasant to carry out.

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  3. [...] The IIAR has announced the winners of the 2008 Analyst of the Year award, on its blog. [...]

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  4. Dale

    Congrats to you. I am delighted that the work of boutique firms has been recognised (and rewarded) through this survey.

    I was fully aware that one of the golden rules of AR is not presenting competitive research data to other analyst houses as they tend to pick holes in the methodology. Hence, i am pleased that your concerns about vendor centricity have not been realised.

    I would welcome your guidance on how we can improve this survey next year.

    As a final comment – thanks to you (and all the analysts) for your support too.

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  5. Well you can knock me over with a feather!

    I’m sure that if you re-check the results you’ll see that having my name on here is a typo. But that said, I’ll enjoy being in such distinguished company until you rectify the mistake that’s obviously been made.

    Yours truly in disbelief….

    JSH

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  6. [...] Analyst Survey and other musings Delighted to see the results of the IIAR survey giving Freeform Dynamics such a big mention. Chuffed also to see Redmonk, MWD [...]

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  7. As James of RedMonk said… coffee sure tasted good this morning, as did the G&T this evening. Was really good for a UK-based analyst like me to be recognized at home in EMEA and in the US market. Makes the air miles put in during the year seem worthwhile…. though still pretty tiring. Better still to see Ovum as a whole recognized.

    Thanks from me and rest of the Ovum team.

    David

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  8. [...] yet we made it to our fifth birthday, and today we discovered that we’d been rated by 116 industry analyst professionals as #4 on a list of Analyst Firms of the Year (out of 103 shops total), behind the slightly better [...]

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  9. [...] Congratulations Ray Wang! Posted in Heroes by Dan McHugh on June 3rd, 2008 Wanted to congratulate Ray Wang on being named the IIAR (Institute of Industry Analyst Relations) Analyst of the Year. [...]

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  10. [...] Governor has every right to puff out his company’s chest following the results of the Institute of Industry Analyst Relations poll which saw his firm Redmonk take honours across a range of market [...]

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  11. [...] recent Institute of Industry Analyst Relations poll results produced some startling results. While the power hitters of Gartner, IDC and Forrester were well [...]

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  12. Lovely piece of work. I have no doubt that this will become a benchmark in much the same way that league tables are.

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  13. [...] of the Analyst of the Year survey Posted on June 4, 2008 by sagecircle Click on over to The IIAR Analyst of the Year survey — and the winner is…. to find the [...]

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  14. [...] week the Institute of Industry Analyst Relations released their survey of analyst relations professionals and RedMonk (a firm of now four analysts!) rated in the top five [...]

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  15. [...] the IT analysis industry is threatening to build up to tsunami proportions. Witness the most recent Institute of Industry Analyst Relations poll results below. While the top three analyst firms are predictable, open source analyst firms RedMonk and [...]

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  16. [...] Posted on June 17, 2008 by sagecircle Don’t get me wrong, I think the IIAR “Analyst of the Year” survey was quite fun. We promoted it right here on the blog. But, good grief, folks are [...]

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  17. [...] os fijáis en el cuadro, sacado de este estudio, se observa que estas empresas de Internet, y alguno de sus analistas, se encuentran, en cuanto a [...]

    Like

  18. [...] week the Institute of Industry Analyst Relations released their survey of analyst relations professionals and RedMonk (a firm of now four analysts!) rated in the top five [...]

    Like

  19. [...] With over 116 respondents from around the world, the number of firms and individuals that people whttp://iiar.wordpress.com/2008/06/02/the-iiar-analyst-of-the-year-survey-and-the-winner-is/THE AFRICAN AUDIO LECTURE SERIESWelcome to the African Audio Lecture Series. This series is a [...]

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  20. [...] haven’t posted for so long, butI felt like I had to give Mr. Analyst of the Year a break and actually write [...]

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  21. [...] late than never, I’ve just read the IIAR’s Analyst of the Year results. Really interesting stuff – check it out. The rise of the smaller guys is remarkable. Maybe [...]

    Like

  22. [...] see a copy of last year’s survey results click here for summary post or here for [...]

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  23. [...] a difference a year makes. In 2008 Forrester was the winner of the Analyst Firm of the Year award. However, since then we’ve seen a different tone to the conversation about Forrester: [...]

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  24. [...] I compare the results from last year there seems to be a significant trend to the larger international houses. Gartner, Forrester and [...]

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  25. [...] I compare the results from last year there seems to be a significant trend to the larger international houses. Gartner, Forrester and [...]

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  26. Congrats to all the winners… and thanks for publishing such a comprehensive review of the analyst community that not only recognizes the good work of those listed but raises the bar for everyone.

    Like

  27. [...] Manager, £50-65k base + bens London or Hampshire(JOB POSTING) Three New Roles Available at IDC EMEAThe IIAR Analyst of the Year survey — and the winner is….IIAR Certification[JOB OPENING] Analyst Relations Manager at RightNowCertification Study Guide[JOB [...]

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  28. [...] The IIAR Analyst of the Year survey — and the winner is…. [...]

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  29. [...] founding partner and research analyst for enterprise strategy at Altimeter Group, he has been recognized as a leading analyst. You can find him blogging at Forbes CIO Central and Harvard Business [...]

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  30. […] founding partner and research analyst for enterprise strategy at Altimeter Group, he has been recognized as a leading analyst. You can find him blogging at Forbes CIO Central and Harvard Business […]

    Like

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