Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection
David Rossiter (IIAR UK Chapter), Director at Sunesis Analyst Relations
The IIAR held its latest London Forum at the UK HQ of the IT services giant Tata Consultancy Services last night. The event saw a turn-out of over 30 of UK’s leading AR and marketing professionals to have a discussion with fellow AR pros on sponsoring analyst events and listen to views of some of the best Analysts in the Financial Services sector. Participants included Dell, Symantec, Deloitte, BAE Systems Detica, Bearing Point, Cognizant, Edinburgh University and AGT International.
The London Forum started with a best practices roundtable chaired by IIAR Board Member Caroline Dennington (@CDennington, LinkedIn) and one of the IIAR UK Chapter Leads David Rossiter (@davidrossiter, LinkedIn) on sponsoring analyst events. One of the many issues covered circled around the ROI of sponsorship packages vs. simple hospitality. Continue Reading →