Or more to the point, who analyses the analysts? In this case it is the Institute of Industry Analyst Relations (IIAR).
In a marketing world that is dominated by PR, the creation of a dedicated body to promote AR best practice and stand as a forum on issues has been warmly welcomed by the community.
- Which analysts deserve the title ‘analyst of the year’
- Which analyst companies deserve the title ‘analyst firm of the year’
- Which firms have most increased / decreased their relevance in 2007
The survey is open to in-house and agency AR professionals, and a summary of the results will be sent to all respondents. Please note that anonymous responses and those from analyst firms will be discarded. Individual responses will be kept strictly confidential and only aggregated results will be shared.
To take part in the survey please click here.