IIAR Webinar with Richard Stiennon, author of a key book for Analyst Relations Professionals and the book on the Magic Quadrant – “Up and to the Right“. Your opportunity to discuss this book with the author, ask questions and (perhaps) gain an advantage in your next Magic Quadrant.
Summary (from Host Beth Torrie) – Analyst Relations is a relatively new field. On hiring a junior AR, a few years ago, I found a terrific resource to help kick start their knowledge base – Up and To the Right. This book provides a great combination of strategy and execution to help intelligently navigate the industry analyst world. I also found it a fun and enjoyable read that I am looking forward to discussing with my peers! The title – based on Gartner’s famous Magic Quadrants – gives hints at where many CEOs want to be, but the book sheds deeper insights on how to build successful programs and relationships.