IIAR Webinar – UP and to the RIGHT – 16th April 2014

Richard Stiennon
Richard Stiennon

IIAR Webinar with Richard Stiennon, author of a key book for Analyst Relations Professionals and the book on the Magic Quadrant – “Up and to the Right. Your opportunity to discuss this book with the author, ask questions and (perhaps) gain an advantage in your next Magic Quadrant.

When: 16th April 2014 at 3pm (UK), 4pm (CET), 10am (EST)
Where: IIAR Webinar. Free to register (here) for IIAR Members. £15 for non-members, redeemable against membership, apply here.

Summary (from Host Beth Torrie) – Analyst Relations is a relatively new field. On hiring a junior AR, a few years ago, I found a terrific resource to help kick start their knowledge base – Up and To the Right. This book provides a great combination of strategy and execution to help intelligently navigate the industry analyst world. I also found it a fun and enjoyable read that I am looking forward to discussing with my peers! The title – based on Gartner’s famous Magic Quadrants – gives hints at where many CEOs want to be, but the book sheds deeper insights on how to build successful programs and relationships.

  • Why do we need a book on AR?
  • Best ever AR Stories
  • Worst ever AR Stories
  • What do analysts think of AR?

Join IIAR, author Richard Stiennon and host Beth Torrie for a fun and collaborative chat April 16th at 10am EST. Send any questions you would like discussed to IIAR.

Owning a copy of the book is not a prerequisite to attend the webinar !!

Richard Stiennon (LinkedIn@stiennon) is Chief Research Analyst for IT-Harvest, the firm he founded in 2005 to cover the booming IT security industry. He is the author of Surviving Cyberwar (Government Institutes, 2010). He is also the Executive Editor of securitycurrent.com and the Senior Fellow at the International Cybersecurity Dialogue. He recently joined the advisory board of the Information Governance Initiative and is a contributor for Forbes. He was Chief Marketing Officer for Fortinet, Inc. and VP Threat Research at Webroot Software. Prior to that he was VP Research at Gartner, Inc. He has a B.S. in Aerospace Engineering and is writing his thesis for an MA in War in the Modern World from King’s College, London.

Richard Stiennon has created the Quadrant Coaching Seminar, a free online course, based on UP and to the RIGHT: Strategy and Tactics of Analyst Influence.

Beth Torrie (LinkedIn, @bethtorrie) is VP of Strategic Engagement for Sitecore, where she researches and identifies market and product opportunities that will increase sales, business development and support Sitecore’s competitive differentiators. She focuses on collaborative-customer strategies with an emphasis on digital marketing, press, industry analysts, social media and integrated marketing. From inception through execution, Beth implements programs to improve overall messaging, direction and customer success. Beth has 20 years of experience leading integrated marketing and corporate communications for Open Text, Bigfoot Interactive (Epsilon Interactive) FatWire Software, and Adaptive Optics Associates, a United Technologies company. She received a B.S. from Boston University and has completed graduate work at Harvard University and F.W. Olin Graduate School of Business at Babson College.

1 thought on “IIAR Webinar – UP and to the RIGHT – 16th April 2014”

  1. Pingback: Is there Really Magic in the MQ? | The IIAR Blog

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