[JOB POSTING] Director, Global Analyst Relations – Sitecore, CA or NH / USA

Sitecore: Director, Global Analyst Relations (Virtual, Sausalito, CA or Manchester, NH)Sitecore logo (www.analystrelations.org)
Role reports to: Vice President of Strategic Engagement


Advance the company’s mission to attain and sustain position and recognition as the leader in the customer experience market by facilitating a strategic analyst relations program.

Key responsibilities include:

  • Serve as the company’s functional leader for analyst relations, setting a strategic direction for the program and overseeing its success:
    • Create an annual analyst relations plan that aligns to business goals.
    • Help develop messaging to analysts that differentiates Sitecore.
    • Set measurable program goals, analyze and report on progress.
  • Educate analysts on company solutions, influence positive analyst reports and win their endorsement in the sales process:
    • Build and foster relationships with key analysts on the company’s behalf.
    • Serve as the company’s primary point of contact to analysts, proactively engaging key analyst targets, responding to inquiries and supporting their needs.
    • Establish and coordinate regular analyst briefings, assisting with presentation development, hosting and follow-up.
    • Be able to clearly articulate Sitecore’s differentiators. And develop briefing presentations and materials for analyst tours.
    • Effectively drive company participation and representation in analyst evaluations such as Gartner Magic Quadrants, Forrester Waves, and others.
  • Stay current on relevant industry research and provide sales and marketing with actionable intelligence for increasing sales and developing new products; understand analyst attitudes and leverage opportunities to influence their opinions and leverage their support.
  • Communicate with Sales leaders to measure analyst influence on sales.
  • Support the marketing team with incorporating analysts and their research into marketing programs.Read more

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