Efrem Mallach, PhD will be in London for an IIAR Café at the occasion of the launch of his new boook.
Win Them Over: A Survival Guide for Corporate Analyst Relations/Consultant Relations Programs, is the first, probably the most complete “AR Bible” and was sold in small volume in hardback format. Until now.
We’re glad to announce the third edition, published by the IIAR as a more affordable paperback. Win Them Over is a practical book detailing how to craft an AR strategy and provides actionable AR plans templates and tools.
The author, Efrem Mallach will be in London at the end of the month to discuss the book and more. He will host an IIAR AR Café at 1700 GMT in a SoHo location. Please RSVP to jacourtenay (at) analystrelations (dot) org or if you would like to attend (Link for members).
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