Peggy O’Neill of Hill & Knowlton and Evan Quinn of HP will be hosting an IIAR meeting at HP’s Palo Alto campus in Silicon Valley from 6:00 p.m. onwards on September 25. Note that this a change of location from that originally announced to make the event more accessible to AR professionals in Silicon Valley. The aim of the meeting is twofold: to hold an industry dialog with independent analysts and gauge interest in launching a Silicon Valley chapter of the IIAR.
The meeting kicks off with a panel discussion about ‘Life as an independent analyst in Silicon Valley’, and panel speakers include Rob Enderle, Josh Greenbaum, Charlene Li and Maribel Lopez. AR teams frequently struggle with how much attention to give independent analysts, some of whom have more media influence than buyer influence. The non-compete clauses at some of the major analyst firms limits analyst mobility, resulting in more independent analysts in California particularly. Are these analysts undercutting the influence of the branded firms? What’s the best way to work with them?
After the panel, IIAR board member Ludovic Leforestier of Oracle will lead a discussion about the IIAR and take questions about membership benefits.
If you are interested in coming along, please either contact Peggy directly or drop an email to IIAR secretary Hannah Kirkman at hkirkman at analystrelations dot org by 19 September.
