Mission Statement

The Institute of Influencer & Analyst Relations (IIAR>) mission is to raise awareness of the analyst & B2B influencer relations profession globally, promote its awareness, share best practices and enable networking.

Aims and objectives

The IIAR> aims to:

Provide a forum for AR and IR professionals

• To share ideas, experiences and best practices
• To collaborate and speak on issues of concern to the analyst relations community
• To provide networking opportunities for professionals

Serve as a reference on analyst & influencer relations

• Best practice and case studies
• Training, conferences and AR events
• Analyst firms
• AR specialist services and consultancies
• Job opportunities 

Act as a vehicle to examine and advise on AR issues

• Ethical standards relating to AR
• AR training and accreditation
• Other initiatives to strengthen the image and practice of the AR profession

Who are analysts and what is analyst relations (AR)?

• Who do industry analysts do?
• What is AR?
• The AR job description

More thought leadership from the IIAR>

• The IIAR> code of ethics
• The IIAR> Analyst and Firm Of The Year 
• The IIAR> AR Professional, Team and Agency of the Year
• IIAR> analysts interviews
• IIAR> AR pros interviews
• The IIAR> Blog

Check our library of IIAR> Best Practice Papers and IIAR> Primers.