We have the pleasure today of welcoming David Mitchell, Senior Vice President, IT Research, Ovum and Research Fellow, Datamonitor Group. David has his own blog on IT issues in Asian and other emerging economies: Geosophical Technologies.
What are your coverage areas?
Very wide. I’ve published about a range of things. In terms of industry verticals I’ve written about telecoms, government, financial services, professional services, retail and construction. In terms of technologies and services I’ve written about BPO, databases, application development, high performance computing, grid computing, software-as-a-service, cloud computing, HCM applications, ERP applications, collaboration technology, Web 2.0, operating systems, IT-Telecoms convergence, eLearining, incentive compensation, the productization of services, and globalization…. to name but a few. There are two areas where I work on consulting projects for customers most often: enterprise applications and commercial deal negotiation.
What are your opinions of the IT Analysis Marketplace and where do you see it going?
Just like the IT vendor market the analyst market is also experiencing consolidation. My view is that were looking at a consolidation into around 4-5 global powerhouses, with a number of small regional niche providers still making a decent business – even though it won’t generate massive revenues for them. The consolidation of the global players is only likely to continue, with more of the niche firms being acquired but this will not stop a stream of new firms starting up and growing quite well. Scale
or specialization are the most important criteria going forwards. Specialization can be by geography, technology or business theme but it needs to be resonate with a focused buying audience. Small and generalist is not a good place to be.
What’s your typical day like?
Typical day… no such thing, as I travel so much and spend as much time away from the office as I spend in it. When I’m in the office the day day normally starts about 6.30 a.m. with catch-up calls with Asia Pacific staff and clients. Middle part of the day is focused on meetings with UK clients and staff, and research briefings -both formal and informal. The day tails off about 7 p.m. with US calls with clients and staff, before getting home about 8.30 p.m. I rarely do less than a 60 hour week.
Now, c’mon, tell me an AR horror story?Not a horror story but a dislike. I will do everything possible to avoid events held in Las Vegas. It’s a city that I dislike a great deal and that I can see no redeeming qualities in.
How do you position your firm? What is your business model? (where are your revenues coming from, mix between users and vendors?)
Ovum’s revenue is primarily focused on our syndicated client base, with the majority of our revenue coming from this source. Consulting and ad hoc revenue comes from the analyst teams and our consulting teams, including the Orbys sourcing advisory business that Ovum acquired post-IPO. Revenue is well balanced between vendors and enterprise buyers, something that we believe is important for the integrity of the advice that we provide but also gives greater revenue predictability than a reliance on either community would. We also have a good geographic revenue balance across EMEA, US and APAC markets.
What is your research methodology, in 255 characters or less? (primary research, F2F or phone, secondary only, etc…)
Most of my research is done face-to-face or in phone interviews with vendors and enterprises. I’m a firm believer that a detailed dialogue, probably only loosely structured, gives a much greater insight that questionnaire driven methods alone. Across the firm we use the entire range of research methods from large-scale quantitative surveys, small group sessions, secondary research and every other technique that you’d expect. We’ve got one or two interesting research methods that we think offer us competitive advantage but you wouldn’t expect me to share those in a way that competitors could
Any favourite AR professional you’d like to mention? Any why?
Too many to single out any individual. Among the talented people that I’ve worked with are Peggy O’Neil, Carter Lusher, Evan Quinn, Naomi Higgins, Paula Schmidt… They’ve all got one thing in common… they invest time in building relationships between the vendor and the analyst.
What are your offerings and key deliverables?
From the Ovum software team the most important deliverables are the product evaluations that customers to help them make selection decisions. The equivalent from the IT Services team are the Ovum Navigators. Our country profiles that look at opportunities in emerging markets, not just BRIC, are becoming more important for our vendor clients – looking to expand into new markets. Our
detailed UK market coverage continues to be popular, as does our government research.
Any hobbies or favourite restaurant / food that you’d like to share?
I’ve recently invested in an aquarium and have started to keep marine fish. It takes a lot of time and patience but it’s also quite relaxing. Genealogy is another one of my hobbies; delving back into the history of our family.
Favourite restaurants… Le Manoir aux Quat’Saisons in Great Milton, The Peat Inn near St. Andrews, Bobo’s in San Francisco, Doyles at the Quay in Sydney, Hutong in Hong Kong, Monte’s Trattoria on MacDougal in New York, Vivat Bacchus near our London office, and Locanda Locatelli in the West End of London.
What is your biggest challenges for the upcoming 6 months? And for the next 30 mn?
Fatigue. The next six months already looks incredibly busy. Bookings for client projects are looking extremely strong and there engagements that will take me on at least a dozen long haul trips in
the next 6 months. On top of client engagements are a range of research projects that involve clients from around the world. The second biggest challenge is to continue to expand the Ovum IT research team, something that we’ve spent a lot of the past 6 months investing in.
Is there another analyst (a peer in your firm or with another firm) whose work you rate highly?
Steve Hodgkinson in our Melbourne office. As well as being an extremely creative and visionary analyst he also has a great practical touch, useful when advising the CIO client base that he works
with across Asia-Pacific.
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