IIAR Certified Professional Examination
Created by the Institute of Industry Analyst Relations in September 2009 and updated in March 2012, the IIAR Certified Professional examination is designed to test analyst relations professionals about a wide range of topics related to the discipline and execution of analyst relations. The examination is aimed at encouraging analyst relations managers to master best practices, analyst protocol, and basic knowledge of the industry.
Analyst relations managers who pass the test are considered “certified” by the IIAR. Certifications are deemed lifetime and applicants do not need to re-take the test periodically. The test is administered by the IIAR and is available for members and non-members. The fee is £100 for non-members and includes the opportunity for one retake if candidates initially fail the test. The exam is free for IIAR members but is not mandatory for membership.
The exam consists of 117 questions, is multiple-choice format, and must be taken in 90 minutes or less. A score of 70% is considered passing, and if test takers fail, they can re-take it in three months.
Candidates will be notified via e-mail about their results within 24 hours of completing the test.
The exam will cover the following topics:
- Analyst firm knowledge (business models and policies:
- Independent analysts
- Research knowledge (major research reports and methodologies, including market share)
- Citation policies
- Analyst conferences and vendor events for analysts
- Using analysts for speeches, Webinars, white papers
- Common pricing & licensing issues
- Fundamentals of analyst protocol
- Communications protocol (common ways to communicate with analysts)
- Interaction best practices
- Best practices on managing internal constituents and supporting sales
- Planning & budgeting best practices
- Resources for analyst relations and industry standards
To view sample questions and a quiz, please click here.
Candidates interested in taking the test should make arrangements by contacting the IIAR Secretary via the form below.
See also the Certification Study Guide.
Future IIAR Accreditations
The IIAR will be expanding its accreditations to include two higher
levels of certification. These will complement the existing IIAR
Certified Professional exam:
- IIAR Certified Expert (Minimum 4 years AR experience)
- IIAR Certified Fellow (Minimum of 8 years AR experience)
Recognition for the new accreditations is based on length of service,
proven track record, and contribution to the enhancement of analyst
relations as a profession.
More details of these certifications found in the IIAR Members area.
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[...] Institute for Industry Analyst Relations (IIAR) offers a test to become a Certified Analyst Relations Professional [...]
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