IIAR> Certified Professional study guide

Created by the Institute of Industry Analyst Relations in September 2009 and updated regularly since, the IIAR> Certified Professional  tests assesses analyst relations professionals’ foundational knowledge  on a range of topics related to analyst relations.

It consists of 100 multiple choice questions across key categories, the pass mark is set at 70% accuracy. The test takes about 75 minutes to complete so please plan accordingly.

There are a handful of questions in each category listed below and a link to a more detailed guide on the IIAR> Members portal is included below.

The exam will cover the following topics:

  • What is AR and why does AR matter?
  • How to measure success and justify AR?
  • How to evangelize & deliver maximum AR value? 
  • How to set AR strategy and prioritize Analysts? 
  • What do I need to consider when setting my budget? 
  • Who are Analysts and what do they do? 
  • Who are the Analyst firms? 
  • How best to engage with analysts? 
  • How to pursue Evaluation Reports? 
  • What are the different types of Analyst Research? 
  • What are the analyst firm compliance rules? 
  • How to best utilize AR assets?
  • How to manage the relationship with your Analyst firm? 

Sample questions and a timed quiz are available here.

IIAR> Members can access the study guide on our Members Portal.

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