Analyst and B2B influencer relations (AR) is a cross-function discipline, distinct to other communications function as it interlocks with strategy, product, marketing and communications ; it also target a different audience –industry analysts and B2B influencers.
Check those pages for more information:
- IIAR> Primer: Who are industry analysts and what do they do?
- IIAR> Primer: What is influencer & analyst relations (AR)?
- The Influencer & analyst relations (AR) job description
- The IIAR> code of ethics
- The IIAR> Analyst and Firm Of The Year
- The IIAR> AR Professional, Team and Agency of the Year
- IIAR> analysts interviews in 10 questions
- IIAR> AR pros interviews
- The IIAR> Blog
- The IIAR> Vlog
- IIAR> webinars with Analyst firms