public relations

Drinking from a fire hose

Why do you need AR when you have PR?

I’m often asked why vendors should invest into analyst relations (AR) when there’s already a fully-fledged media relations (PR) team? To many analysts and AR pros, this may sound like an odd question, after all would you ask an electrician to install your plumbing? However, I’ve observed many times in large corporations a trend for …

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