PR

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[JOB POSTING] Global Communications Manager / Canonical, London, UK

Canonical is the company behind Ubuntu, the leading operating system for container, cloud, and hyperscale computing. The majority of public cloud workloads and large-scale private cloud deployments are on Ubuntu. Ubuntu is also the preferred choice to develop and run applications such as AI or blockchain and leading in IoT with new smart gateways, self-driving …

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Drinking from a fire hose

Why do you need AR when you have PR?

I’m often asked why vendors should invest into analyst relations (AR) when there’s already a fully-fledged media relations (PR) team? To many analysts and AR pros, this may sound like an odd question, after all would you ask an electrician to install your plumbing? However, I’ve observed many times in large corporations a trend for …

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