So how do you build a business where not a lot of people understand how you make money and many assume you’re a not-for-profit that provides the industry with free research?
The answer is simple: flood the market with a daily dose of insight and have everyone feel part of what you are doing. Make your information company open, social and collaborative; make everyone feel like they are a “client”, even when they are not. Make people want to spend time reading your stuff and also invite them to weigh in with their views and opinions. Continue Reading →