Tag Archives | Peggy O’Neil

[GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill

Peggy O'Neill, Senior Director Analyst Relations @ Informatica

If you’re an analyst relations professional in the know, you keep on eye on one of the most popular online gathering places for our tribe – the Institute of Industry Analyst Relations website and LinkedIn Group.

If so, then you’re probably like me, raising an eyebrow these days at the sheer volume of analyst relations job postings that have come through in 2020 so far. Nearly 60 jobs have been posted at IIAR’s job section on the its website (they appear earlier on the IIAR< Member365 extranet) when in previous years it’s normally a fraction of that.

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Around Peggy O’Neill, IIAR> AR Professional of the Year 2019 in 10 questions

Peggy O'Neill, Senior Director Analyst Relations @ Informatica

Peggy O’Neill / VP Analyst Relations, Informatica,  (@pegoneillLinkedIn) and former IIAR> Board Member was recognised yesterday night as the IIAR> AR Professional Of The Year 2019 and shares today some insights for the AR community.

Congratulations Peggy!

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[GUEST POST] Why AR Managers Should Fret About Quote Policies by Peggy O’Neill

Peggy O'Neill, Senior Director Analyst Relations @ InformaticaI’m the most hated person at my company today.

Informatica is holding its customer conference in a few weeks and we’re running around like chickens with our heads cut off to prepare for it. I just blasted out the most obnoxious email to colleagues who are preparing speeches for Informatica World, forcefully reminding them that any references to analyst research requires permission. I got a lot of eye rolling in response, but luckily no serious push back. Continue Reading →

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[GUEST POST] When Your Company Takes Out Your Favorite Analyst

It happens to the best of us. Your analyst relations program is humming along nicely – your analysts are behaving, your internal constituents under control – when one day, wham! You get a call from one of your SVPs sharing some exciting news! Joe Analyst, one of your company’s key advocates, has now joined your company.

AR managers will inevitably grapple with this scenario as analysts migrate to vendors often. Informatica took out two high profile analysts last year and I’ve experienced this at previous employers too. AR managers can expect certain behaviors when an analyst who used to cover your company comes inside, so your best bet is to prepare for when that day hits and take full advantage of the opportunity. Continue Reading →

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