Over the past few months, the analyst community has been experiencing an array of changes, with many analyst departures and career moves shaking up the status quo. As we come back to work and the summer days fade into autumn, there’s no better time to catch-up with analyst firms and understand what has changed, what’s to come and exactly how their services can support AR pros and their programmes.
Tag Archives | PAC
Le CXP is one of the oldest IT analysis firms around. It was created in 1973, six years before Gartner, under the auspices of the French Ministry of Industry by some of the largest French companies at the time: Air France, Anotec, Bred, BSN (now Danone), EDF, RATP and the Société Générale. Its remit was to provide expertise on packaged software -hence the name in French, the deliciously quaint Centre d’Expertise des Progiciels. It’s been doing just this plus some consulting for IT users, gently and in French (Americans would call this in “local language”) until it bought PAC, a rival but vendor-focussed French firm, in 2014. At last I should say, and after PAC’s founder, Pierre Audoin, passed away.
Before this, Le CXP bought German BI specialist BARC in 2011 and PAC snapped German firm Berlecon on the same year. As a result, we’ve got a Paris based firm doing more business in Germany than France. They must like it there.
Are you still following me?
Two years ago, in 2015, we produced the first IIAR Tragic Quadrant. It was met with much enthusiasm and comment, thus we have decided to repeat the exercise once again this year. Below we present the Tragic Quadrant for 2017. The Tragic Quadrant is compiled from data collected as part of the 2016 IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for. This year more than 100 different individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.
In producing the Tragic Quadrant what we sought to do was to rank analyst firms according to three criteria. We chose these criteria because this is what the IIAR survey asks respondents to assess:
- Impact: The Y axis depicts the ‘Impact’ of the industry analyst firm on the purchase decision. This also relates to their perceived credibility and capability to provide an objective opinion.
- Relevance: The X axis marks their ‘Relevance’ for the purchase decision. This means their capability to cover the market and their specific geographical allocation. It also includes public recognition of their presence in the market (e.g. as an expert).
- Interaction: The size of the bubble is ‘Interaction’. This relates to issues of communication (e.g. how easy is it to get to them and to talk to them).
- PAC a vendor based business, strong in France, Germany (actually a French company managed from Germany by a French guy!) – Software & Services.
- CXP built on end-user business in France with a low entry point – Software & Services, it means centre d’expertise des progiciels)
- BARC, looking at BI, German, bought by CXP > Le CXP and BARC merge: ignore local firms at your perils
- … plus Berlecon, bought by PAC Smart move: PAC buys Berlecon
Just hot from the press, French IT analysis firms CXP and PAC announced their merger. The press release below is scant on details, but it seems that VC-funded CXP snapped up privately owned PAC, both of which took over German firms BARC and Berlecon in the last few years.
On paper, it’s a good fit. Of course culturally, both being Franco-German and also on the business side with PAC selling to IT vendors and CXP mostly to IT users.
Their claim to be the leading European analysis firm conveniently forgets Ovum however…
More to follow soon.
Updated 15/06/14: register here for a an IIAR call with:
- Laurent Calot / CEO, CXP (LinkedIn, @LaurentCalot)
- Frederic Munch / CEO, PAC (LinkedIn, @FredMunch)
- Moderator: Ludovic Leforestier (LinkedIn, @lludovic)
As with TBR, the press release is scant on details but we can speculate the deal is about cross-selling and extending its geographic reach. Continue Reading →
[This post are my views only, not that of the IIAR board or my employer]
PAC (Pierre Audoin Consultants) and TBR (Technology Business Research) announced last week a ‘global strategic partnership’. The press release is scant on details about the exact terms of the collaboration but they point out that they complement themselves geographically, with TBR based mostly (if only?) in the USA and PAC being a Franco-German (or actually Germano-French) firm. Continue Reading →
Following our IIAR Café and Webinar with PAC on Wed 20th Feb 2013, we’ve done a 3 mn video of Fréderic Munch (LinkedIn) / CEO, PAC (Pierre Audoin Consultants).
IIAR members will have access to the recording the IIAR Huddle extranet shortly.
See also some previous posts on PAC:
- IIAR Café and Webinar with PAC on Wed 20th Feb 2013
- Around Duncan Brown from PAC in 10 questions
- Frédéric Munch named President of the Board of Pierre Audoin Consultants
- Smart move: PAC buys Berlecon
- September IIAR London Forum Featured European Analyst Panel
Today, we’re profiling Duncan Brown (@duncanwbrown, LinkedIn, blog) who has just come back to the analyst world as Director at PAC (Pierre Audoin Consultants). Previously, Duncan was on the dark side with Influencers50 and when as an analyst at IDC and Ovum.
Duncan will be with other PAC members this Wednesday at the IIAR Café in London and the IIAR Webinar.
What are your coverage areas?
Everything! I’m a complete jack of all trades (and a master of none?). I’ve covered everything from CRM and ECM to e-payments and open source. And services. And printers. And…oh you get the idea. I’ve been around long enough to have seen everything at least once. Don’t you think the IT industry just keeps reinventing old problems as new ones to solve? These days I’m actually more interested in how IT firms go to market – they are generally appallingly poor at marketing themselves and their wares. Continue Reading →
IIAR is delighted to announce its two-in-one event with PAC’s top European and UK management on Wednesday 20th Feb 2013, 1730 onward in London. The event includes:
- IIAR Café: Come and meet PAC’s top European and UK management face-to-face!
- IIAR Webinar: Join them via online conference for a webinar! Continue Reading →
December 15, 2011 – The Supervisory Board of Pierre Audoin Consultants (PAC), European leader in market research and strategic consulting on the software and IT services market, has named Frédéric Munch as Head of the Board. Frédéric Munch will take official charge of his new responsibilities from December 15, 2011.
Frédéric Munch brings with him a rich experience within the PAC Group. He began his career in the company in 1996 as a consultant, and rapidly rose to take on a variety of responsibilities, becoming the CFO & COO of the Group in 2001. In the beginning of 2009, he took charge of the management of the German subsidiary, a position in which he led a phase of strong growth, and today PAC Germany has three offices in Munich, Berlin and Hamburg.
In his new role, Frédéric Munch will accelerate the execution of PAC’s strategic plan, of which the principal objective is to respond to the growth challenges of ICT players and to reinforce the positioning of PAC as the partner of reference in the industry. Continue Reading →
FYI, we have received this from PAC today.
Leading IT Services Industry Expert Joins PAC UK
London – March 3, 2011 – Pierre Audoin Consultants, the software and IT services analyst firm, is delighted to announce that IT Services industry expert John Leigh has joined its UK team.
John has taken on the position of Research Director, with a focus on leading the company’s research and consulting services in the flourishing Business Process Outsourcing (BPO) markets. Continue Reading →
Today Pierre Audoin Consultants (PAC, @pac_consultants) bought Berlin-based analyst and consulting firm Berlecon Research (@nicoledufft). It’s a excellent choice for PAC, and a very natural partner for Berlecon because of the two well-established firms’ long period of cooperation and their similar continental cultures and the consulting-heavy business model which is essential to success in the German market.
Berlecon has long been a strong M&A target, something we which noted long ago; In 2005 I commented that both PAC and Berlecon would fit together nicely if Ovum wanted to expand. Despite the premature death in 2006 of the firm’s talented founder, Thorsten Wichmann, the firm has held on to a data-heavy approach (reflecting its distinct reliance on economic analysis).
Indeed, at times the firm is quite belligerent against its competitors’ data quality: I translated one of these broadsides, and it gives a good flavour of the firm’s pride. This evidence-based approach has allowed it to build strong relationships with public sector clients, especially regulators and those concerned with open source solutions. Its partnership with the Fraunhofer Institute gives it a capacity to evaluate emergent technology that’s rather different from larger analysts firms focussed on already-mature solutions. Continue Reading →