Josh Bernoff, yes as in Josh Groundswell Bernoff, from Forrester posted recently a great post on what analysts actually do. Now, it’s not a new subject but it’s still pretty difficult to explain to your mother. Joes does it elegantly and kindly accepted my request to reblog it here. Thank you @jbernoff!
PS: another thing about Josh, is that he’s got a really great job title: Senior VP, Idea Development
Forrester Research. That’s quite cool I thought….
As you think about the debate about Forrester’s blogging policy, I’d like to share a little more about how the opinions you read from Forrester analysts come about. With 15 years experience in this business, I know it’s a collaboration. The analyst needs data and support from the company, and the company needs the analyst’s brain and benefits from the reputation that analysts build up. A lot of time, resources, and quality standards go into what we do. I’d like to take you inside the relationship between analysts and Forrester. This is a long post, because there’s a lot that goes into what we do. Continue Reading →